Wix vs Weebly: Which is Right for Your Ecommerce Site?

Got a fantastic idea of a product you want to sell online?

Great – you're already on your way to an exciting new career as an entrepreneur.

However, before you can start earning money or attracting customers, you're going to need a crucial tool first – a website builder that you can use to design your presence online.

The good news? There are a lot of options to choose from.

The bad news? That means that you've got a tough decision ahead of you as an entrepreneur.

Two of the most common choices available today are Wix and Weebly. These two ecommerce tools are very similar on the surface, both offering a vast range of marketing tools, excellent reputations, and plenty of customer support. Additionally, both industry leaders have a lot of capabilities that you can use to build your online store, start blogging online, and even spread the word on social media.

Of course, just as there are a lot of similarities between Wix vs Weebly, there are some significant differences too. Today, we're going to cover how both solutions tack up against each other when it comes to ease of use, website building, SEO, and many other factors.

Comparing Wix vs. Weebly

Deciding between Weebly vs. Wix isn't an easy choice. The builders are very similar, and they come with a wide range of features that are very comprehensive for the average business owner. Overall, we'd say that Wix is probably the best solution for creative business owners that want to build a wide range of unique websites. On the other hand, Weebly is probably the best choice for ecommerce focused companies that need a powerful online store.

Wix vs Weebly Pros and Cons: 

Wix

Weebly

???? Pros:
  • Flexible and reliable website builder
  • Excellent performance
  • Wide range of plugins to choose from

???? Cons:

  • Content will always be locked to the template
  • Expensive plans for eCommerce
???? Pros:
  • Easy website setup and design
  • Unlimited bandwidth and space
  • Wide range of SEO and extra tools

???? Cons:

  • Limited customization options
  • Slightly less customer support

Introducing Wix and Weebly

Let's start with the basics.

Weebly is a website builder that's all about providing excellent ecommerce support in an easy-to-use environment. The solution was founded in 2007 and was purchased by Square – one of the leading merchant companies, in 2018. The business is all about creating and enhancing ecommerce strategies for business owners.

weebly homepage

Weebly offers plenty of great features, including a drag and drop environment for building your websites, the option to purchase your own domain and many other offerings too. There are plenty of professional templates to choose from and tons of high-quality capabilities for entrepreneurs.

Wix, on the other hand, is a website builder that comes with artificial intelligence, a live editor, and hundreds of high-level themes to choose from. Wix websites began back in 2006, at a similar time to Weebly. Currently, the company has around 150 million users worldwide.

wix homepage

Wix was designed with the goal if bringing simple and effective design to everyone. Whether you're looking for a custom domain, easy-to-use high-quality themes, or immersive contact forms, Weebly websites have you covered. There's very little learning curve, plenty of SEO tools, and a host of plugins to explore too.

Wix vs. Weebly: Pricing and Affordability

When it comes to designing your own website, there are a lot of things you're going to need to think about. For instance, does the website builder have the drag and drop design strategy you like, a range of plugins to explore, and a mobile version available? However, before you can start worrying about the ecommerce features your site builder offers, you'll need to see whether the software fits with the budget in your business plan.

The cheapest version of Weebly is the “free” option, which allows users to access a few basic features like free SSL security and up to 500MB of storage. However, you will need to make do with Weebly branding all over your website. You also don't get any ecommerce features at all.

weebly free pricing plan

The next step up is the “Connect” package, which starts at $8 per month. Once again, you get a handful of features here, including the option to connect a custom domain. However, there are no ecommerce features until you upgrade to “Pro” or “Business.”

The Pro Weebly plan is valued at $12 per month or $144 per year. You get a vast number of features in exchange for this price, including a shopping cart, and the option to accept payments from customers via Square. There's also access to advanced site stats, a phone support line, and more.

If you upgrade to the Business plan for $25 per month, then you also get shipping diagnostics, pop-up notifications, advanced ecommerce statistics, and a lot more tools to help you run your website overall.

The most advanced plan from Weebly is the Business Plus option, which comes with a free domain, Google Ads credit of $100, and an email marketing tool list. You'll also get access to shipping discounts, abandoned cart emails and a host of other features that makes selling online much easier, for a low price of around $38 per month.

So, how does Wix compete?

Well, first of all, you get a lot more pricing options with Wix than you get with Weebly.

There are 8 price packages to choose from in total, including:

  • Combo plan: $13 per month when paid yearly
  • Unlimited: $17 per month paid annually
  • Pro plan: $27 per month when paid annually
  • VIP plan: $39 per month annually
  • Business basic plan: $23 per month paid yearly
  • Business unlimited plan: $27 per month paid annually
  • Business VIP plan: $49 per month paid yearly
  • Enterprise plan: $500 per month

One thing to keep in mind here is that the payment plans from Wix don't include VAT, so you'll need to think about that separately. If you're looking for business-level performance, then you're going to need things like VIP, or one of the four business plans. The VIP plan, for instance, comes with 20GB of storage, unlimited bandwidth, the option to connect your domain, and a professional logo.

Personally, we think that the Business and ecommerce plans are the options best suited to customers who want to build a company online. Remember, you can get the Connect plan from Wix for around $5 per monthbut that's still not as cheap as the free option that you get from Weebly. The Connect plan from Wix also comes with branding from Wix, so you can't get the fully professional image that you might be looking for.

However, while Weebly might offer you the option to get started for free, it's definitely Wix that stands out as the option with the widest variety of options to choose from for different kinds of business owners.

wix pricing

Keep in mind that with Wix, the pricing system is designed to reward clients who stick with the company for a long period. You get significant reductions in your pricing if you pay for your website on a yearly or bi-yearly basis.

Here's what you need to know about Wix and Weebly's pricing:

  • Wix no longer offers a free plan while Weebly does.
  • The lowest pricing tier for Wix is similar to the free option from Weebly as it includes branding.
  • Wix allows you to cancel your chosen paid plan within 14 days for a full refund – no questions required. Weebly gives you thirty days to cancel without a penalty
  • Both Weebly and Wix need you to pay for your domain name within the first year, and Weebly charges a little more than Wix for that.
  • Both Weebly and Wix ask you to pay for an email account with your website.

Wix is probably the best option pricing wise, simply because it gives you a wider range of choices for a lower price overall. Though Weebly might seem cheaper at first glance, it won't be if you need things like an Ecommerce shopping cart to get you started.

Wix vs. Weebly: Features

While a great price for your website builder is excellent, it doesn't mean much if you can't get the features that you need. The best website builder will always be the one that can offer you everything from Ecommerce site creation to search engine optimization, unlimited storage, chat support, and even an in-built app store.

On the surface, Wix and Weebly are very similar creations. They're both drag and drop website builders, which means that they're very easy to use and excellent for giving you room for customization. The main difference is that Wix seems to focus on offering a host of different opportunities for whatever you want to do with your website, through plugins and third-party apps. On the other hand, Weebly is more focused on eCommerce, perhaps because it's owned by Square.

The first thing you should keep in mind when you're comparing your options from Weebly and Wix is that neither tool is a website builder and nothing else. Depending on the premium plan that you choose, you'll also get things like Google analytics, an SSL certificate, website protection, and domain name, and web hosting.

Weebly offers unlimited storage space and bandwidth on everything but its free plan, and each project allows for the creation of up to 10 websites with hundreds of add-ons available.

Weebly app store

Wix only offers unlimited bandwidth as part of your Ecommerce experience if you're paying $14 per month or more. Storage is limited with all plans, but you can connect your own domain or use a free one for up to a year without paying.

Both Wix and Weebly also offer a host of SEO features, which allow you to improve your visibility on the search engine result pages and boost your chances of sales. Weebly does have slightly more advanced features to offer in the SEO world, with things like HTML coding that you can use to work on the back-end of your site.

Additionally, one feature you may need to keep in mind when you're comparing Wix vs Weebly is the option to build multi-lingual sites. This option is available with all packages from Wix; all you need to do is add the languages that you want to use.

wix review multilingual website

While Weebly sites will also come with multi-language options, they're only available for an extra $3 per month, which means that you might have to spend a little more overall.

Many of the features that Wix and Weebly offer are very similar, but there are some distinct areas where one stands out over another. For instance, if you want to access a mobile app, then you can get this option with both companies, but it's only Weebly that provides a vast selection of features and tools that you can use to adjust your web pages from the mobile app. The Wix mobile app is just a tool for managing content.

If you're looking for simplicity above all else, Wix does seem to be the option of choice. However, in terms of value and scalability, Weebly has a lot more to offer for powerful eCommerce.

Wix vs. Weebly: Ease of Use

The price you pay for things like unlimited bandwidth, SSL, and social media integrations with your website builder premium plans is essential. However, there's more to building out the perfect website than price alone. You'll also need to think about which tool is going to be easiest to use for you and your team.

One important point to note is that both Weebly and Wix have a ton of built-in features to explore, and they're excellent for easy of use. Wix also pushes out a bunch of new updates on a very regular basis, so you can make sure that you're always up to date.

Let's look at how each website editor supports ease of use on a closer level:

Customization options:

Weebly offers a range of excellent editing tools, including a drag-and-drop builder, video backgrounds, custom headers, and the option to create contact forms, surveys, and so much more. Wix, on the other hand, offers similar features when it comes to things like video backgrounds, and customization tools. With Wix you also get things like maps, contact forms and testimonials, scroll effects and unlimited fonts.

Both Wix and Weebly are fantastic at offering up-to-date editing tools that make it easier for you to design an Ecommerce site that rivals the options from WordPress and Squarespace. Wix does have a few more options to choose from, including the ability to enhance the images that you use on your website. You can also finetune styles, fonts, and colors as you see fit.

Of course, when you have a lot of features to play with, there's always a slight concern that you could get overwhelmed and end up breaking your site's functionality. However, Wix makes sure that you stay safe by providing a global undo button and a site history feature.

Weebly, on the other hand, has the benefits of a relatively simple interface. Because Weebly is owned by Square, you also get the benefit of knowing that you can track and manage your inventory easily – even if you decide to launch a pop-up store in person.

Weebly takes ease of use outside of the digital world and gives you the option to sell offline and online with peace of mind. You can create coupons, and gift cards with an in-built system within your editing environment, design product search systems and badges, and even feature customer reviews on your website. There's also the option to accept payments with a host of tools, including Square, Stripe, and PayPal, and there's an automatic tax calculator too.

Wix is probably the much better option for companies who are looking for an advanced range of customization features to explore. However, if you're a beginner that just wants to make sure that you can sell things quickly and effectively online, then Weebly is likely to be the choice for you.

Wix vs. Weebly: Design and Flexibility

Speaking of ease of use, it's essential to consider how both Wix and Weebly approach things like website design and management.

When you purchase and build a website using a tool like Wix, you have absolute control over your design for your home page, your product pages, contact store, and everything else that you can think of. You get the option to add video animations and pictures in your background. What's more, if you want to be able to get started as quickly as possible, you can simply choose a template according to your industry and work from there.

Wix gives you the option to edit as many elements of your website as you like, with things like “Pixel Perfect” editing, where you can place items wherever you like, even if that might make your content a little harder to navigate at first glance.

wix free website templates

Both Wix and Weebly offer a lot of beautiful websites to choose from. However, it's worth noting that Wix's library is incredibly large, with hundreds of choices to browse through. There are also specific designs depending on the kind of company you run. The only downside is that you can't change your template with Wix without losing all the content and having to start again.

On the other hand, with Weebly, you have the freedom to change your template whenever you like without losing information. Additionally, while Weebly's selection of themes is smaller, it still has a lot to offer in terms of trendy design

weebly website templates

While Wix has more templates to offer, Weebly gives you more freedom to adapt your design whenever and however you choose.

Another point to keep in mind when it comes to design for Wix vs Weebly is that Wix gives you the option to choose exactly how your site is going to look on a smartphone. Additionally, Weebly ensures that all of its sites are designed to work perfectly on mobile devices without any awkward tweaking and changing.

Wix vs. Weebly: Ecommerce

So how do things look for Weebly vs Wix when it comes to ecommerce and creating your online store? Well, while both options offer high-quality tools for building your small business website, it's worth noting that the pro plan you choose will have an impact on the features that you get.

In general, Wix allows you to develop a robust online store where you can sell both digital and physical goods. You can also optimize your product descriptions for search, and accept payments using everything from PayPal to Stripe.

Wix also offers customer accounts where you can ensure that repeat customers can easily buy the items that they love from your store.

wix ecommerce stores

Weebly provides a very similar experience when it comes to Ecommerce selling. Because the tool was recently purchased by Square, it actually provides a much deeper focus on Ecommerce than Wix does. You can easily create a storefront and import product lists from the Square POS within a matter of moments. There's also the option to sell a host of digital products and physical items side-by-side.

SEO fields are available for all the items that you list on your Weebly website, and there are no problems with calculating tax because everything comes with an automatic sales tax calculator built-in.

weebly digital goods

Like Wix, Weebly is pretty impressive when it comes to accepting payments, too, with options to take payments through Square POS solutions, as well as PayPal and Stripe.

Wix vs. Weebly: SEO and Blogging

Being able to take payments and sell products online is only one part of building a small business. You'll also need something that you can use to attract people to your website and get them to buy things. Both Wix and Weebly, fortunately, come with a host of SEO and blogging options.

Both Wix and Weebly allow you to set redirects, URL names, meta descriptions, and titles. Unfortunately, Wix does have a habit of changing file names to something complex and cryptic, which is a bit of a problem for search engine optimization. On the plus side, you can edit your SEO from the Wix mobile app.

As mentioned before, Weebly does offer some basic options for Search Engine Optimization, but the site focuses more aggressively on ecommerce than anything else. On the plus side, there is the option to add site search to your website to help your customers find what they're looking for.

Additionally, it's worth noting that both Wix and Weebly offer blogging features that allow you to build your presence online by publishing content frequently. Both Wix and Weebly have made significant improvements to their blogging options over recent years, perhaps to help them stand out against the likes of Squarespace and WordPress.

Weebly offers slightly more in the blogging department, although it still isn't quite as good as Squarespace or WordPress. However, the only reason that Weebly stands out is that the Wix blog editor isn't integrated into the remaining site builder. The solution appears in an external window which feels quite bizarre if you're used to an option like WordPress.

Weebly also allows you to create more complicated environments for your blog posts, along with add-ons like forms, image galleries, and more.

Wix vs. Weebly: Speed, backup and restore

As mentioned above, the back-end and what you can do with your website is very important when it comes to building an effective presence online. When you're choosing from Weebly vs Wix, remember that you're not just getting a website builder, you're also getting domain names and hosting too. That means that server performance and maintenance are crucial.

On average, Weebly's server uptime is excellent at around 99.97%. However, the response times improve on a monthly basis. Alternatively, Wix offers an exceptional uptime of around 99.99%, which makes it a little more reliable than Weebly overall. For small businesses that can't afford their home page or website to go down at any moment, Wix could be the better choice.

Another point to keep in mind is that Weebly allows business owners to download a copy of their own website and store it locally. This can make it a lot easier to protect your content and files. However, the data that you download can't be uploaded back to Weebly's site, which is a bit of a pain.

Alternatively, for backup and restore purposes, Wix offers a fantastic feature called site history functionality. This basically means that your site is tracked, with all changes noted in the backend of your hosting environment. This means whenever you make an update to your small business web page, Wix will save a copy of your website. You can also use a single click to restore your website to a previous moment in time. This is obviously a significant improvement on Weebly's offering, as you don't need to worry about doing your own backups, and you can always restore your websites when you need to.

Wix vs. Weebly: Customer Support and Extensibility

Finally, let's take a look at your options when it comes to customer support and growth options with Weebly.com and Wix.com. Having several channels and solutions for support is crucial for any business owner, as you need to know that there are ways for you to solve problems for your business when and if they arise. For instance, Weebly offers ticket support via email, phone support, and a complete knowledge base full of tools you can use to solve your own problems. The knowledge base does everything it can to cover any questions you might have.

weebly review customer support

Weebly‘s knowledgebase is packed full of information on various topics, and the data is offered through a host of useful videos, articles, and tutorials. However, the ticket system is pretty helpful if you ever run into any problems too. There's no live chat support, but you'll still get a response pretty quickly, which isn't always the case with competitors like Squarespace and WordPress.

The Wix editor and website builder system also offer an extensive knowledge base, combined with ticket and phone support. The knowledge base here is very impressive too, with plenty of step by step instructions to guide you through your issues, thorough articles and more.

wix help center

Wix also recently introduced a live chat support function, which is a huge step forward for companies that need to get quick answers to their questions straight away. Both services are very similar from Wix and Weebly, but it's worth noting that Wix is a step ahead with live chat support.

Additionally, it's also a good idea to check out your options to build on your site with new functionalities when you're deciding which website builder to go with. Both Wix and Weebly offer a wide range of third-party apps and tools available through app marketplaces and stores. You can add a bunch of different features to your website like comments, forms and more. It's very similar to using plugins on WordPress or Squarespace.

Wix‘s app market is a little more comprehensive overall than Weebly's, and it comes with a few more high-quality apps designed by the Wix team, such as Wix Restaurants and Wix bookings.

Wix vs Weebly: Conclusion

Both the Weebly and Wix platforms offer a great selection of exceptional services and robust tools to deliver a powerful online site building solution. Although Wix has slightly more to provide its customers, Weebly is excellent for beginners who want to design a fantastic Ecommerce site in a hurry. Wix, on the other hand, is ideal for advanced users who want to create a wide range of pages to help them stand out online. Saying that it's hard to go wrong with either Weebly or Wix if you're choosing an excellent store-building solution. While there are plenty of other options out there like WordPress and Squarespace, Wix and Weebly are still high up on the list of options available to business owners.

Whichever option you choose for your online site, you're sure to get an excellent experience from both Weebly and Wix. Both of these website builders are reliable, affordable, and designed to transform your selling strategies.

The post Wix vs Weebly: Which is Right for Your Ecommerce Site? appeared first on Ecommerce Platforms.



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Mixpanel Review and Pricing – Everything You Need To Know

Selecting the right analytics software for your business is essential. It goes without saying, you want to understand your customers and prospects better. That’s why you need to track their online behavior, more specifically their engagement and purchasing patterns, so you can use this data to fuel your sales and marketing strategies. Here we take a look at one such analytics software, Mixpanel, and in particular, we’re going to zone in on Mixpanel pricing plans.

But before we do that, let's outline precisely who Mixpanel is, in brief.

Who's Mixpanel?

Mixpanel is an analytics tool designed to make it easier for companies to understand and engage with their customers. This platform analyzes the steps your customers take to get to your website or app. It also tracks how prospects engage with your brand, every inch of the way.

For example, if a customer shares a post from your Twitter profile onto one of their own social media platforms, Mixpanel will log this. Or, for instance, if they upload an image or stream a video you’ve uploaded, Mixpanel analyzes and measures it all!

Mixpanel is available for organizations to buy regardless of their size or how much money they have — launched back in 2009 by Suhail Doshi and Tim Treffen. Its headquarters are in San Francisco, and they now have offices in Austin, New York, Salt Lake City, Seattle, Barcelona, London, and Singapore.

Their mission, according to their press materials, is to “increase the rate of innovation” and their vision to “empower everyone to get the answers they need to take meaningful action.” And from what we can tell from our research, they're doing a pretty good job at both!

mixpanel homepage

Mixpanel’s Pricing

There are three Mixpanel pricing plans. Unsurprisingly, the cost varies depending on what your company needs Mixpanel to do. Mixpanel's pricing is primarily based on an MTU system. For those of you who don't know, this stands for a: Monthly Tracked User system. As such, pricing rates are calculated on the number of users that “perform a qualifying event each month, rather than individual user profiles or events.”

Let's look at these plans in more detail…

The Free Trial

Users can ask Mixpanel for a free trial, but first, you'll have to talk to a sales rep before going ahead.

The Starter Plan

This is a free package, so at no cost, users get access to:

  • An unlimited number of employee accounts
  • 90-day data history
  • 1,000 monthly tracked users
  • All analytics features including cohorts, flows and more

The Growth Plan

The pricing for this plan starts at $799 a year. When customers buy this Mixpanel plan, they can customize it according to their needs. The Mixpanel website has a useful pricing slider to allow customers to get an accurate feel for the cost of their packages before they go ahead. Like we've already said, the rates change depending on what you need.

The Growth Plan gives users everything in the Starter Plan plus:

  • Up to 25,000 MTUs
  • 12-month data history
  • You can run ten predictions at once

Pricing rates vary, but customers can save up to 30% if they pay annually rather than monthly. The pricing starts at 1,000 MTUs, and the more MTUs you think you need, the more it costs. For example, using the slider on the Mixpanel website, where you to have 10,000 monthly MTUs, you would buy a Mixpanel pricing plan that costs $304.08 per month or $3,649 annually.

Within this pricing plan, you can add extras. For example, starting with the 1,000 MTU option, for an extra $19.48 a month, you can add on a “Messages and Experiments” option. This allows you to send a very targeted message to users by SMS, push notifications, and email.

For an added $12.98 a month, you can buy Mixpanel Data Pipelines. This allows you to keep your data in sync. You can export Mixpanel data to your own data storage solutions, like, Azure, BigQuery, Redshift Spectrum, and Snowflake.

The Enterprise Plan

Pricing for this plan is customized, so no prices are visible on their website at the time of writing. This plan is aimed at larger organizations with inevitably more substantial budgets.

Anyone wanting to buy this pricing plan gets everything in the Growth Plan plus:

  • A single sign-on portal
  • You can set roles and permissions
  • Customizable data history
  • Group/B2B Analytics

You also get access to the add on options listed above under the Growth Plan. That's in addition to another add on called Group Analytics. This allows users to analyze data by company, device, and account (or by any other category you use to define your customers).

Mixpanel says this is a way of allowing companies to “measure and improve the health of your accounts.” In other words, a business can look at which customers are engaging with them and which look like they might be moving on elsewhere.

This aspect of Mixpanel also allows users to track the activity of products you're renting. They use the example of a rental bike, but you can apply this to any product such as tool hire, car hire, and so on. It will show how often that asset is rented out, for how much and so on.

mixpanel pricing

 

There are features every Mixpanel pricing plan has. These are listed below:

  • Advanced data management: This allows you to categorize events and actions to help you better manage your data.
  • Access to APIs, infrastructure, and integrations that share data between Mixpanel and other tools.
  • Automatic monitoring and alerts: These are instant notifications that inform you when your metrics go up or down unexpectedly. You'll also see which users cause changes.
  • Codeless maintenance: This gives users the ability to fix common problems like duplicate data, without writing a single line of code.
  • Core analytics: This allows you to analyze what makes your website/app visitors want to engage with you.
  • Custom dashboards for email, mobile, TV,
    and web-based devices. This empowers you to look at your metrics while you're on the go, and you can share them with colleagues too!
  • Exploratory reports that permit users to assess their customers’ behavior patterns
  • GDPR compliance.
  • Predictive analytics: This gives you information about what makes a user more likely to stay engaged with your site.
  • Two-factor authentication to enhance security.

mixpanel pricing

The Overview Dashboard

Users get an overview Dashboard that allows you to track specific KPIs, daily and monthly active users, conversion rates, customer loyalty, and retention rates.

The Dashboard can be shared with team members, even if they don’t have a Mixpanel account.

It's here where users can identify where and why their visitors are leaving their site or app. With this info at your disposal, you can better optimize the customer journey to improve engagement. You can also see, in real-time, a user’s actions surrounding your product/website/app.

You can also group users into cohorts, such as first-time users or frequent users, which allows you to identify trends in your marketing and sales.

Mixpanel also identifies which users are more likely to engage with your products further. This enables you to target those users directly, thereby increasing your chance of scoring a conversion.

Mixpanel is compatible with the following devices:

  • Windows
  • Mac
  • Cloud, SaaS, Web
  • iOS mobile
  • Android mobile

Who Likes Mixpanel?

Their website tells us that 26,000 companies are big fans. They list the big guns, including 30% of the Fortune 100. Companies listed on their website include Uber, Twitter, Hinge, Samsung, and Expedia. However, small and medium-sized enterprises also use the software, as do freelancers.

Not only that, Mixpanel's credited with several accolades. It’s a TrustRadius' Top Rated web analytics tool for 2019, Gartner Peer Insights awarded Mixpanel as Customers' Choice Web & Mobile App Analytics award for 2019, and it's also the G2Crowd Best Software Solution for 2019.

Based on all this, potential customers could be forgiven for leaping right in and choosing the Mixpanel pricing plan they need.

mixpanel pricing

Mixpanel Integrations

Mixpanel integrates with a good number of applications, including:

  • Adjust
  • Customer.io
  • Gainsight
  • GitHub
  • iOS Integration
  • Ionic
  • Javascript integration
  • LiveChat
  • MailChimp
  • Optimizely
  • Segment.io
  • Survey Monkey
  • Tealium
  • Visual Website Optimizer
  • Zapier

Tell Me More

Mixpanel simplifies how a company or, indeed, a freelance/start-up can better understand its customer base.

In today’s market, when every organization has a website or an app (or both), and a social media presence, having an online presence isn’t enough. You need to know who's using them, how, and why.

This is where Mixpanel comes to the rescue by analyzing and tracking your customer’s behavior. If you’re a start-up or freelancer, you can probably get away with using its free pricing plan.

Because Mixpanel runs on Mobile Analytics, it means you can actually write emails without making SQL commands inside your app’s data. You don’t need masses of technical experience to use Mixpanel, which is presumably one of the reasons why it’s so popular.

Yes, we've already established that Mixpanel allows users to see who's visited their site and looked at their products. Still, it goes further as it enables users to see:

  • Who looked at a product and left that page.
  • Who abandoned a cart
  • Who's bought something
  • Who's engaging with your brand, for example, by signing up to your newsletter or creating a customer account.

Mixpanel’s ability to generate retention reports gives users a better understanding of their customer base, which naturally makes it simpler to plan not only your marketing strategies but also to create a more customer- focussed business strategy. Used correctly, Mixpanel gives you the data you need to grow your business.

mixpanel pricing

What About Mixpanel's Customer Service?

First off, its website is easy to navigate. But, for the uninitiated, some of the terminologies may feel a little chewy.

However, there are tons of resources available, including:

The Content Library

This is where you can access Mixpanel events, webinars, reports, and product updates.

The Help Center

This is the hub of Mixpanel's customer support. Here you'll find advice and guidance on setting up, how to use analytics, and account management.

The Mixpanel Community

This is exactly what it says on the tin. You get to post questions, share information, learn, and collaborate with other Mixpanel users.

Mixpanel Partners

Mixpanel has teamed up with other companies to help its customers with their analytics strategy. Partners can be found according to their category, worldwide location, and tier.

The Signal Blog

Here you can access blogs on a variety of subjects, including titles like:

  • Improving conversion rates
  • Is your product on the right track?
  • Data governance: an 8-step program

Just to name a few.

Customers can engage with Mixpanel 24/7 through their live chat widget. Mixpanel also offers in-person training as well as webinars.

mixpanel pricing

What do Mixpanel Users Say?

Generally, it’s positive. A variety of online reviews give Mixpanel a 4 to 5-star rating, with the majority saying they would recommend it to others. Those complaining do so about the pricing plans. They say it can turn out expensive if you’re a company with lots to track. Users mostly report that it's easy to use and to set up and boasts functional integrations.

Users like that Mixpanel makes their working lives simpler. Its software allows them to segment their customer base and target them with live data and information. What's not to love about that?!

Give me Some Mixpanel Statistics

Given that it has 26,000 companies on its roster and has a worldwide clientele, the statistics look pretty good. Around 250,000 apps and websites use Mixpanel, with an impressive 4.5 billion users tracked every day.

Round-up

While Mixpanel’s pricing does look expensive, without a breakdown of which companies actually go for the paid-for options, it isn’t possible to delve deeper into this for greater insight. However, given there are lots of features available with the free option, smaller enterprises can use Mixpanel to positive effect. They should enjoy a greater understanding of who their customers actually are in next-to-no time!

Have you ever used Mixpanel before? If so, we would love to get your thoughts on what we've said in this review. Drop us a line in the comments box below and let's kickstart the conversation!

The post Mixpanel Review and Pricing – Everything You Need To Know appeared first on Ecommerce Platforms.



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Online shopping on Thanksgiving hit $4.2B, up 14.5% on 2018, 45% of sales via mobile

With popular social networks seeing some downtime, most shops closed, and many people off work for Thanksgiving, bargain hunters flocked online to start their holiday shopping. Sales for the day totalled $4.2 billion, according to research from Adobe Analytics.

That makes this year the first time that Thanksgiving Day online sales have passed the milestone $4 billion mark, with sales up 14.5% on last year’s online sales of $3.7 billion. However, overall purchasing also actually just fell short of estimates, which had been $4.4 billion for the day. Now all eyes are on Black Friday spend, where some $600 million has already been spent online in the US during morning hours.

Smartphones and tablets continue to figure strong for both browsing and conversions: 45% of all sales happened on mobile for the day, said Adobe, a 24.4% increase on last year’s figure of 33.5%.

“Thanksgiving soared past $4 billion in spend for the first time yesterday and has fast become a favored day by consumers for accelerating their holiday spending and shopping efforts,” said Jason Woosley, vice president of commerce product & platform at Adobe.

“By stepping up discounts and awareness of Thanksgiving sales, large retailers were able to unlock a 3x boost in revenue that contributed to a total $4.2 billion (14.5% growth YoY) in spend. Don’t expect the momentum to slow down anytime soon; with $7.5 billion in online spend projected for Black Friday, it’s clear that the largest dollar gains for retailers and shoppers have yet to come.”

In terms of who reaped the spoils for the day. the big continue to get bigger, boosted in part by the fact that they simply have more items for sale.

“E-commerce giants” — which make over $1 billion in annual revenues — Adobe said, had a 244% rise in sales on Thanksgiving Day, and smaller retailers saw just a 61% increase. Part of that might have to do with the fact that big retailers usually have more efficient and flexible delivery options: 61% of online shoppers plan to take advantage of same-day shipping or in-store/curbside pickup this year. Options like these have so far this season generated 39.9% more in sales than last year, Adobe said.

Adobe Analytics tracks sales in real-time for 80 of the top 100 US retailers, covering 55 million SKUs and some 1 trillion transactions during the holiday sales period. Shopify, meanwhile, uses data from across the range of online retailers that use Shopify APIs to run their sales.

Both companies are tracking sales over the holiday period in real time, and earlier in the day Adobe had noted that $2.1 billion had been spent online as of 5pm in the afternoon Eastern time, up 20.2% on the same period a year ago. About 46.4% of all online purchases been made on smartphones, up nearly 13 percentage points on 2018’s 33.5%. Smartphone browsing is also up: 63.4% of visits coming from smartphones compared to 56.6% for the month, Adobe said.

Prior to that, at 10am Adobe said $470 million had been spent online, a rise of 14.5% compared to sales figures from the same time last year. Overall, Adobe said that sales are largely on track to hit its prediction of $4.4 billion in total sales for Thanksgiving day.

Over at Shopify, the e-commerce backend provider has been running real-time visualizations tracking sales. At its peak, at 3:05PM Eastern time, it was seeing $671,000 in sales each minute. Its final numbers for Thanksgiving note that its merchants made $442 million on the day from some 5.3 million consumers making purchases. All told, sales were up by a 62% on a year ago.

Within that, Shopify’s figures are largely similar to those of Adobe’s. It noted that some 69% of all sales were being made on mobile devices, with apparel and accessories the most popular category, and New York the top-selling city. Average cart price crept up as the day went on and ended at $81.12 globally, with the figure closer to $82 in the US itself.

Thanksgiving appetiser

In the days before online shopping really took hold, Black Friday (the day after Thanksgiving) used to be seen as the traditional start to holiday sales: it was a day that many people had off from work to bridge the gap between Thanksgiving and the weekend, and made for an obvious start to Holiday Shopping season.

However, with the arrival of the internet, which has no opening times, and the sheer fact of increased competition for shoppers’ attention, retailers have kicked off their strategies earlier and earlier to get a jump on sales. Consumers spending time at home on Thanksgiving itself are increasingly coming online — on a day when most brick-and-mortar stores are closed — to get the ball rolling with the holiday shopping, or just to cash in on special discounts.

This year, Thanksgiving is coming a week later this year than in 2018 (when it fell on the 22nd of the month), which will make for a more compressed, and potentially more frenzied, selling period.

As Sarah pointed out earlier this week, many retailers this year made an early jump on their Black Friday deals, and so far some $53 billion has been spent in the month of November up to today. This year’s holiday sales overall are predicted to hit nearly $144 billion.

Thanksgiving Day saw some distinct patterns in terms of who was buying what. Frozen 2, L.O.L. Surprise Dolls, and Nerf were the most popular toy brands. Madden 20, Jedi Fallen Order, and NBA 2k20 were the most popular games. And Fire TV, Apple Laptops, and HP Laptops were the most popular gadget purchases.

Other trends it’s picked up include how shoppers are being reached: paid search accounts for 24% of all purchases, while social (20%) and email (9.4%) are the second- and third-most popular way of reaching consumers. Social media influencers are guiding 1 in 10 shoppers to buy products, too. (The number goes up to 1 in 5 among GenZ.)

Adobe notes that in the $53 billion spent so far this month, all 27 days in November have surpassed $1 billion in sales. Eight days passed $2 billion, and yesterday saw $2.9 billion in sales. That was up 22% on a year ago, which either points to increased sales overall, or simply that the strategy of extending “holiday” shopping to start earlier and earlier is paying off for retailers.

Another interesting insight is that some $18.2B in purchases have been made by smartphones this month, which is up 49.5% compared to last year.

“The strong online sales performance to-date suggests that holiday shopping starts much earlier than ever before. Steep discounts on popular items like computers on the day before Thanksgiving indicate that many of the season’s best deals are already up for grabs. This has led to significant growth in online sales (16.1% YoY increase) so far. What will be important for retailers to track is whether the early discounts will drive continued retail growth overall, or if they have induced consumers to spend their holiday budgets earlier,” noted Jason Woosley, vice president of commerce product & platform at Adobe.

Black Friday is projected to net $7.4 billion in sales this year.

Adobe notes that the holiday season is currently shaping up to have sales that are up 14.9% on last year.



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Should You Offer Guest Checkout in Your Online Store?

Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering guest checkout is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%.



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How a Content Audit Can Increase Your Organic Traffic

Today Steve Chou from MyWifeQuitHerJob.com joins the show to help me discuss how to do an audit for your website or blog, as well as the benefits you will see if you take some time to clear out old content. Steve and I share how we keep our sites up to date to guarantee that new listeners and viewers are seeing our best work and so much more. Listen in to learn the importance of unique and secure links, focused keywords, and post consolidation.

You’ll learn:

  • How to do an audit for your website or blog
  • The benefits you will see from clearing out old content
  • How to streamline your site

 

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Steve Chou of MyWifeQuitHerJob.com)

What Was Mentioned

 

Flickr: Kwame Baldwin

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Sustainability in ecommerce: what’s the future for online retailers?

Sustainability in ecommerce

Eddie Latham, Co-founder and Director of Velocity Commerce on Sustainability in ecommerceThis is a guest post by Eddie Latham, Co-founder and Director of Velocity Commerce, discussing sustainability in ecommerce, particularly focusing on packaging and deliveries but also how the product itself or the way you sell and bundle products can reduce your impact on the environment:

This week it was revealed that UK households are buying 54 ‘bags for life’ a year. This is a really shocking statistic, and leads to many questions about the environmental impact of the retail industry – not just in bricks and mortar stores, but in the ecommerce industry too. Increasing focus on the climate is going to mean that more and more consumers will become conscious about their purchasing habits; therefore the pressure to be as sustainable as possible is only going to increase. In the coming weeks, months and years, brands and online retailers need to invest in improving the sustainability of their operations – to keep your customer-base happy, you need to ensure your planet is looked after too.

The ecommerce industry is now being challenged to transform its operations to become more environmentally friendly, and packaging and transport are two key areas where online retailers are particularly under pressure to reduce their environmental impact.

The big online marketplaces have been leading the change, making announcements of new ways they will be going greener, with Amazon in particular placing a focus on sustainable packaging. This includes the recent introduction of changes to its ‘frustration free packaging’ (FFP) standard, meaning that all items stored and distributed via Amazon’s fulfilment centres, and larger than 45 cm x 35 cm x 20 cm or exceeding 9 kg, must comply to Amazon’s FFP standard. When packaging meets Amazon’s FFP standard, products can be shipped in their original packaging, eliminating the need for an additional Amazon-overbox. The initiative is intended to reduce waste, save costs and deliver customers easy-to-open, 100% recyclable packaging.

While it is a welcome move that Amazon is making efforts to ensure vendors are minimising their packaging, the programme is not without its challenges. For many Amazon sellers, becoming FFP certified means a complete overhaul of their packaging design. Items need to be ready to withstand the rollercoaster ride that is the delivery process – boxes need to be water-proof, they need to endure a drop test, they need to be resilient to being thrown around.

For retailers only selling items via Amazon, it makes sense to ensure the packaging is FFP ready. However, for retailers adopting the bricks and clicks model, also retailing in a physical store, investing in an entire packaging overhaul to meet the FFP standards may not be viable. Retailers would be over-packaging their products for the purpose of in-store retail, and will need to make the choice of whether to invest in different packaging for different purposes, or risk defeating the original objective of reducing waste by over-packaging. With the current environmental sentiment, the former may be the only way to go.

In addition to the pressure around packaging, transport, and the emissions of the delivery process, is another big challenge that online retailers are facing. The way consumers are responding to the increased delivery capabilities of Amazon through services like Prime, means there has been a shift in the way consumers buy. Bulk orders are decreasing in popularity and consumers are now much more likely to receive a separate order from a separate category, every day of the week.

The Amazon Day initiative is one way Amazon is working to drive change, minimising this issue. Through the programme, Prime members can opt to have all of their orders delivered together on a certain day of the week. Wherever possible, Amazon will deliver all items together in one package, though this is not always possible due to the nature of Amazon’s fulfilment spaces and the availability of items.

The ‘Amazon Day’ programme forms part of Amazon’s wider Shipment Zero initiative, which aims to make all Amazon shipping net zero carbon, with 50% of all shipments made net zero by 2030 – this will involve the introduction of a fleet of electric vehicles as well as large investment in reforestation projects and renewable energy. If Amazon can make this work, it would have a phenomenal impact on the ecommerce industry. eBay has also accelerated its drive towards a sustainable business model with a planned launch of its two ‘green’ campuses. The marketplace aims to source 100% renewable electricity at eBay-controlled data centres and offices by 2025.

The marketplace giants have begun taking the first steps towards a greener future for online retailing and ecommerce retailers should be minded to follow their lead. Amazon and eBay have the data on the customer spending habits, they know what works and what doesn’t, and if environmentally friendly operations are what the consumer wants, then making these investments will result in a win in more ways than one.

Velocity Commerce retails products online for a variety of partner brands and one way we are working to reduce our environmental impact is by making our orders as compact as possible, offering deals on item bundles and highlighting these opportunities to customers. If we can sell a Brita water filter with six refill cartridges altogether in one package (which someone would purchase a few weeks down the line anyway), this can help reduce the volume of packages we are sending, and the packaging required.

In our operations, we have introduced a machine which corrugates cardboard from old boxes (inevitably you will always be overrun with cardboard boxes in a warehouse). The corrugated cardboard can be used as a direct replacement for bubble wrap, and so allows us to cut down on one non-biodegradable material, whilst reusing another material that can later be recycled by the consumer. Our warehouse team is also currently looking at options for biodegradable postage bags – we get through thousands of bags a month and ensuring we are using the most environmentally friendly option possible will have a big impact on our carbon footprint.

There are lots of sensible initiatives that online retailers can introduce to minimise their environmental impact, and issues around the financial costs of sustainability need to be forgotten. Amazon is making these moves because they are being led by one of the biggest customer bases in the world today, it makes sense to listen or risk being left behind.



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Superdry turns to ZigZag Global to manage ‘Peak’ Returns

Superdry

The iconic British fashion brand, Superdry, has launched on ZigZag Global’s award-winning returns solution to handle all its ecommerce returns ahead of the expected surge in sales around Black Friday, Cyber Monday, and Christmas.

Operating through 515 branded locations in 46 countries, Superdry is a growing worldwide presence with a foothold on the UK highstreet. Superdry is investing significantly in customer experience with a focus on the post-purchase experience for customers, and the partnership with ZigZag will be able to offer customers a faster and more convenient returns service with quicker refund times.

The Superdry delivery promise is considered as one of the industry’s best, offering both great customer service and a hassle-free returns policy. This year, the unique apparel brand is offering an extended Christmas returns period, running from mid-October until 31st January 2020, as the retailer looks to appeal to the 73% of shoppers that check the returns policy before purchasing.

ZigZag’s multi-award winning technology will enable Superdry to deliver on their festive returns promise. ZigZag’s user-friendly online portal can be navigated in under a minute, providing them with multiple returns options, including thousands of drop-off locations and unlocking the potential of home collection in the near future. The retailer will also benefit from ZigZag’s newly launched paperless solution in the UK, which eliminates the need for millions of paper labels and furthers Superdry’s commitment to making itself more sustainable. The solution also digitises the process and gives retailers a more complete view of which goods are being returned, where and when, with far greater visibility and traceability.

Much like how Superdry brings American, Japanese, and British styles together to create a high-quality piece of clothing, ZigZag unites a global network of carriers, warehouses and marketplaces in one single integration. ZigZag cuts the costs affiliated with returns by up to 57% whilst the technology utilises data analytics to make parcel routes more energy-efficient and sustainable. The returns solution also grades returned products and can consolidate, refurbish, locally redistribute, recycle or even resell stock internationally, guaranteeing goods stay out of landfill.

Superdry’s customers can now follow a digital and sustainable returns experience throughout the fast-approaching, busy shopping season that offers fast refunds, convenient carriers, and trackable returns journeys.

“We are delighted to welcome Superdry onto the ZigZag platform, and to help deliver a best-in-class returns experience to their customers. I have been very impressed by the team at Superdry and their enthusiasm to try new technology. We have some very exciting software developments in the pipeline and Superdry will be first to market with some of the exciting new innovations we have been working on.”
– Al Gerrie, CEO, ZigZag Global

“We are always exploring new ways to incorporate solutions that both boost the customer experience and help deliver our sustainability initiatives. ZigZag’s returns solution will allow Superdry to reduce the costs and waste associated with returns whilst providing our customers with an easy-to-use method of returning from anywhere in the world.”
– Gordon Knox, Business Transformation & Logistics Director, Superdry



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Court of appeal bans Postal worker strikes this Christmas

Christmas postal strike Postal worker strikes

The CWU has been unsuccessful in its application to the Court of Appeal to overturn an interim injunction granted by the High Court on 13 November 2019. This means no postal worker strikes for the foreseeable future.

The High Court ruled that a postal ballot of Royal Mail employees for industrial action was unlawful and granted an interim injunction. The injunction prevents any industrial action being taken before the completion of a lawful ballot, resulting in a vote in favour of industrial action, and formal notification to the Company of any action. Now the CWU have lost an appeal against this interim injunction and with it the right to call postal worker strikes before another strike ballot is taken.

The reason the ballot was deemed unlawful is Posties in several depots intercepted their ballot papers and filled them out together in a show of solidarity. Some even took video or photos of their group voting. This was deemed to amount to a form of subversion of the ballot process as Posties may have been pressured to vote in favour of strike action compared to if they had voted in the privacy of their own homes.

As you can imaging the CWU weren’t too pleased calling the courts a farce:

Royal Mail, on the other hand, were rather more pleased at seeing off postal worker strikes before Christmas:

“Royal Mail is pleased that the Court of Appeal has upheld the High Court’s decision to grant an interim injunction against CWU meaning that no industrial action can be taken before the completion of a lawful ballot. This decision still stands.
 
We did not take the decision to go to the High Court lightly. We sought to reach resolution outside the courts. It is vital that our colleagues are able to vote without any constraint imposed upon them by any other party.
 
We want to reach agreement. As previously announced, we have written to CWU to say we want to enter into discussions without preconditions. Following this offer, we are hopeful that we can now follow on with meaningful discussions with the union to resolve this dispute.”

– Shane O’Riordain, Managing Director of Regulation and Corporate Affairs, Royal Mail

The status at the moment is that the CWU can’t realistically strike over the Black Friday period, the General Election or over the Christmas period. However, Royal Mail’s success signals a total break down in industrial relations with the CWU. Whilst no official strike action can be called, it would be no surprise to see calls for Posties to work to rule. This could see them happily accepting mail into the network but failing to process it using any excuse from a minor fault with a vehicle to refusing the option of overtime.

However, Royal Mail’s ace card at this time of year is causal labour – with no strike action they can’t be accused of breaking any strike action and they habitually take on additional staff at this time of year. Getting through Christmas however is one thing, reaching agreement with a totally militant CWU is another.



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How to Increase eCommerce Conversions with Video Marketing

From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.

According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.

A new study researched by Cisco predicts that, by the end of 2019, video will represent more than 80% of all internet traffic; for the United States alone, it will be over 85%. These stats simply show how important videos have become today to market a business – especially when it comes to eCommerce.



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What is the importance of a business plan

Whether you’re a new emerging business or you’ve been in the game for a minute, it’s imperative that you have a business plan not just when you’re starting out and trying to secure funding for instance but also when you’re a long-standing business. Both need a direction and that’s where a business plan comes in.

Why do you need a business plan?

A business plan is a document setting out a business’s objectives, goals and strategies. If that doesn’t tell you why you need a business plan, I’m not sure what would. But essentially you need a business plan so you don’t go into a new business idea without any forward planning and strategy in place.

With something like starting your own business, you will want to have a plan to work to in order to grow the business. A simple business plan sets out objectives such as setting goals for either yourself and your team within a set time frame, whether that be a certain amount of sales or the number of followers you have on social media.

These initial objectives and goals will help you to establish a plan or roadmap for your business. This means you won’t be running around aimlessly trying to make your business idea work.

A business plan allows you to set goals, deadlines and specific action points to develop your business from an idea into a tangible, and profitable business.

Will a business plan differ for new businesses?

If you’re a new business you’ll be starting from scratch with your business plans and if you’ve never written one before you may find yourself missing out important parts and only realising when your come across the issue six months down the line.

This is why is great to write down your business objectives and then break them down further into smaller objectives. With a new business, you need to start at the beginning. Look at your idea, and determine what kind of business model will work.

For example, if you’re planning on starting a dropshipping business, the minimum you need is an ecommerce shop, a payment gateway and a dropshipping supplier relationship in order to fulfil your orders.

These things alone, however, won’t be enough to help you start your business. You’ll also need to plan for the creation of your social media channels, consistent branding across all assets and a plan on how to promote your business. To do all this you’re going to need some start-up cash but there are alternative ways to start a business with no money too. 

These are only a few things you need to include in your business plan but if you want to also have a brick and mortar shop, you’ll also need to take into account the costs of setting up and running that as well as any POS (Point of Sale) systems, signage etc.

So yes, a business plan for a start-up does differ compared to a business plan for an already established business but the purpose of the business plan remains the same for both.

What needs to be included in a business plan?

While your business plan is there to help you set measurable and actionable objectives the document itself should be short and concise. This is firstly, because you want your business plan to be read and secondly, you will need to revisit and revise your business plan over time and a long document will take a large amount of time to revise.

Keep in mind that you know your business best so don’t try to overcomplicate your business plan, but keep it simple and most importantly understandable to anyone who might read it, be that a funding group, a bank or yourself.

  1. Executive summary

This is an overview of your business and your plans and should be the very first thing you read. Remember to keep it short and concise, you can go into more detail later on.

2. Opportunity

In this section you’re going to want to answer questions such as “What are you selling and what problem does your product solve? Who is your target market? Who is your competition?”. This is the section where you can go into more depth about your business idea.

3. Execution

Here is where you’ll draft out your plans for executing your business plan. This includes everything from marketing and sales to operation and objectives such as the number of sales or profit amount etc.

4. Company and management summary

Once you’ve set out what your business is and how you’re going to take your idea to market, you’ll need to consider if your business will need any employees or if you’re going to start up with just yourself. Either way you need to include an overview of your legal structure, location and history (if you’re already up and running).

5. Financial plan

This section can be a bit daunting but it’s important to include a financial forecast. This will help you and inventors (if you’re looking for any) understand the financial objectives for the business over the next few years. You should keep this at a high-level view but include a breakdown that fits your business, for example, split your forecast into product groups.

6. Appendix

Lastly, you need to include an appendix. This is a section where you can also include product images or additional information that didn’t fit into the earlier sections.

 

If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.

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Ecommerce SNAFU – Swearing & Cancelled Deliveries

The past week saw both DPD and Tesco hit by tech problems. DPD had a SNAFU when their chatbot started swearing at customers while Tesco had ...