Free informative and Powerful Ecommerce Contents: February 2020

Taking place on Wednesday, March 18th, 2020 in Paris at La Fabrique Événementielle, OroVibe is the event to meet B2B eCommerce actors. In recent years, B2B eCommerce has greatly evolved and now represents a multi-billion dollar market. B2B eCommerce has a bright future ahead of it, as it’s online sales should surpass those of B2C. OroVibe allows you to discover new innovations and stay up-to-date on B2B eCommerce trends by exchanging with industry experts.

About OroVibe

At OroVibe, you can discover the latest trends in B2B eCommerce and be accompanied in the digital transformation of your business. If you sell in B2B, it is essential to stay up-to-date with the trends in your particular sector. This event is mainly aimed at manufacturers, wholesalers, distributors and multi-channel brands. You will have the opportunity to get in touch with other professionals and experts in B2B eCommerce.

OroVibe is an event where action takes precedence over theory. You can expect to receive valuable feedback and to participate in engaging conversations on B2B and CRM. At this event, each speaker has a real story to tell. Discussions are centered around today’s challenges B2B eCommerce companies face on their path to digital transformation.

Partners

OroVibe partners are leading actors of digital transformation.

Gold sponsor:

Synolia: French leader in global eCommerce

Silver sponsors:

Agence dn’d : Creating and developing customized digital solutions for eCommerce
Kiboko : A consulting and development agency for eCommerce
Smile: European leader in integration and open source outsourcing solutions
Contentserv: Helping you develop outstanding product experiences
PayPlug: Payment solution to simplify credit card transactions
Marello: The new open source ERP for commerce
Mollie: Quick and easy payment solution
Claranet: Expert in app modernization and operation

Participants

The OroVibe event is primarily intended for B2B companies such as manufacturers, distributors, wholesalers, and multi-channel brands. OroVibe also welcomes consultants and solution integrators who provide services and business solutions to B2B eCommerce brands.

At OroVibe, you’ll meet B2B experts and eCommerce professionals including executives, CEOs, marketing directors, sales directors, eCommerce integrators and others interested in B2B eCommerce. In total, more than 200 participants are expected!

Trigano, Descours & Cabaud, France Air, Animal Supply, and more will be present in order to give you their feedback on the digital transformation of their new B2B eCommerce platforms. As a result, you’ll have the opportunity to better understand the issues surrounding the B2B eCommerce digitalization.

Agenda

OroVibe offers you a rich program full of content, such as conferences, round tables, Q&A workshops, and networking. All taking place in the company of digital experts who will address topics, such as B2B payments, product information management (PIM), CRM, etc.

Some of the event speakers are French-speaking and will therefore have their conferences in French. Of course, all presentation materials will be in English so that as many people as possible can take part in the various conferences and case studies.

The day will start at 8:30 am. You will be welcomed with a coffee and have time to settle in and start having enriching conversations with others.

Highlights of OroVibe: Conferences and case studies

Get ready for a busy and exciting schedule.

9:15 – 9:45 am : Welcome speech by Laurent Desprez, Vice President of Oro Inc. who will outline the day’s activities

9:45 – 10:30 am : Roundtable “Digital B2B Transformation” is a discussion focusing on the current trends and topics driving B2B commerce. Here, you’ll find Yoav Kutner (CEO and co-founder of Oro Inc), Benoît Watrigant (Digital Officer of Legrand), Pierre-Olivier Brial (Manutan General Director representative) and Benjamin Balatin (Fermob Director of Transformation). Discussion lead by Sébastien Durand (Client Director of KPMG).

10:30 – 11:00 am : Conference “How Trigano rethinks the B2B customer experience?”

11:30 – 11:50 am : Conference “OroCommerce, white-label or franchise”

11:50 – 12:10 pm : Conference “How eCommerce is disrupting B2B businesses today with the digitization of existing activities and new D2C business opportunities”

12:10 – 12:30 pm : Case study “How Coffee Mate brand manages omnichannel sales in 35 channels with a unified trading environment”

2:00 – 2:30 pm : Case study “How will Descours & Cabaud accelerate its international involvement with a new generation eCommerce platform and integrator?”

2:30 – 3:00 pm: Case study “How OroCommerce supports France Air’s growth ambitions”

3:00 – 3:20 pm: Conference “The PWA revolution in eCommerce”

4:00 – 4:20 pm: Conference “Contentserv MIP to support the digital strategy of a major fashion company”

4:20 – 5:00 pm: Case Study “How Animal Supply Company, the largest pet food distributor in the U.S., is digitizing its business operations with OroCommerce”

5:00 – 5:30 pm: Conference “Future outlooks on payment for B2B companies”

The partner awards ceremony will take place at 5:30 pm followed by closing remarks.

Discover the detailed agenda here

DevBar

In addition to these conferences, a technical agenda is also planned throughout the day. The goal is to have technical teams meet OroCommerce product and cloud team representatives. Technical teams will be able to ask questions and discuss in an informal atmosphere.

Q&As subjects will include :

Technological advances of OroCommerce
OroPlatform architecture and capabilities
The best personalization practices for Oro products
The latest news and updates on OroCloud
The new features from Symfony 4.4

Networking

Take advantage of this event to meet other professionals, industry experts, and solutions. You’ll have time between conferences to discuss, exchange, debrief, share your needs, give feedback, and more.

The post OroVibe 2020: B2B and CRM eCommerce Event appeared first on ECN | E-Commerce Nation.

from ECN | E-Commerce Nation https://ift.tt/2TpgRhj

via IFTTT

7 beautiful ecommerce websites built on EKM

If you’re on the lookout for some inspiration when designing your ecommerce shop then we’ve got a list of beautifully designed sites for you, that was designed by us – EKM.

When building your business, the theme that you choose is a really important element of your branding and how you want your business to come across to visitors. It’s your online shop window so to speak, so you need to make sure you have a theme that truly reflects your businesses brand and values.

Here are some of our favourite EKM sites to give you a little inspiration and you can even check out our library of ecommerce themes here.

Jewellery by Liam Ross | Based on Bohemian Theme

This shop built with the Bohemian theme offers a clean and elegant feel to the site, perfect for selling jewellery online. It creates a clear journey for the user and displays a variety of options to choose from as soon as you land on the page. The touch of a handwritten logo at the top gives you a sense of a more personalised experience with this shop, and an air of jewellery expertise.

Marley Moo Collars | Based on House & Home Theme

This shop makes great use of its large images to display its colourful product range. The chosen colours give this site a rustic but modern feel and immediately draw your eye into the beautifully made dog collars and leads (and let’s not forget the cute dog too!). Keeping the categories simple makes the navigation of this shop easy for the visitor and helps to showcase the product range over a complicated menu structure.

Bathrooms of Distinction | Based on Querky Theme

This shop uses one of our more popular themes, Querky but with it’s simple but the eye-catching structure and design it provides a great theme for a range of products and industries. Accompanied by simple iconography this clean design is perfect for those of you looking for a not too heavy image designed theme.

Horse & Harmony | Based on the Maison Theme

This simple but effective theme, Maison has a minimalistic feel to it, with clean and crisp images and typography. You instantly know what you’re looking at and the clean design of this theme helps to provide a professional feel.

Cherry Pete | Based on the Bohemian Theme

This site sells beautiful typographic art and has made use of grid-style imagery to showcase their products. Keeping to a simple structure, visitors will be able to easily find what they’re looking for. The handwritten font also provides an element of craftsmanship and a personal touch to each product.

Skate Britain | Based on the Marble Theme

This site has a beautiful design and structure, showcasing their range of products with uniform category graphics that are aligned with the bright branding. The visitor immediately knows what they’re looking at with this theme’s clean and clear content, a great example that many businesses can adopt.

Kin and Kloth | Bohemian

In keeping with the branding, this theme is minimalistic and showcases their range of products beautifully with a heavy but clean image based homepage.

*Disclaimer: Please note that all themes featured in this blog are based on a set theme and have had customer CSS work done.

If you’d like to learn more about setting up your own online shop, you can speak to our ecommerce experts on 0333 004 0333 or request a callback here.

The post 7 beautiful ecommerce websites built on EKM appeared first on Ecommerce Blog.

from Ecommerce Blog https://ift.tt/2vof30d

via IFTTT

Unbxd Recommendations 2.0, more power to merchandiser and marketers!

Peter had come to this eCommerce store acme.corp looking for jogger pants for his newfound love for fitness. While he searched and browsed for the pants he was looking for, he was recommended more options that other users with similar shopping interests had viewed. This helped him choose from options he was more likely to buy from. As he landed on the product display page, he came across Bought also Bought suggestions. And he ended up adding a matching set of tees to his cart along with a pair of gloves. As he moved ahead to view his cart, he found a smart and chic duffle bag with a free sipper bottle under Complete the look recommendations.

While he had come to the online store to buy just jogger pants, he ended up buying more than what he needed but all that he could have wished for. And the eCommerce store ended up making more money per order.

Only if this could be true every damn time! Alas, it is not!

Recommendations – howsoever easy and integral it seems to the online shopping journey, in actual it is not. It needs a lot of data analysis and much more manual work to set things up and suggest relevant products to online shoppers across the shopping journey.

Every time, we talked to our customers – we could hear the challenges they were facing with enabling recommendation widgets on their platform (read eCommerce store) – despite it being a great tool to see a lift in conversions and Average Order Value.

How did it use to work earlier?

While everyone was convinced about the utility and value, recommendations brought to the product discovery journey, and we were seeing an exorbitant adoption rate for our offering – there were inhibitions regarding the complexity of changing and customizing the algorithms. This need for change meant external dependency on IT to learn (and unlearn) the existing logic and tweak the algorithms as per the changing business needs, always. All this meant more delay in bringing merchandising changes alive in real-time.

We were all ears to these challenges being faced by our customers and we wanted to do something about the same – to make it super simple and fun to make recommendations a part of the product discovery journey for our customers and their shoppers.

What has changed now?

We, at Unbxd, took it upon us to design and device a Recommendations engine which is:

100% customizable – plug and play with various recommendation algorithms as per your business needs
Zero IT dependency – let merchandisers and marketers be in more control of running the recommendations engine for your eCommerce store
Faster Go-to-Market – with quick and easy onboarding and self-serve environment

What’s new in Recs 2.0?

With this new Unbxd Recommendations, we have ensured a faster go-to-market for the recommendations engine for an eCommerce store. It comes with power-packed features as listed below:

Faster Onboarding and Go Live
Strategy based pre-defined Algorithms
Custom Algorithms
Hybrid Algorithms
Preview Debugger
Create experiences

Let’s have a look at this short video and experience the Recs2.0 (as we love to call it) before we jump into the details of each feature individually.

Faster Onboarding: All you have to do to get started is – upload your catalog through API to populate Unbxd Recs with the product feed instantly. With an intuitive interface, you will experience a seamless onboarding from start to finish to getting activated! (AJAX Integration – Coming Soon!)

Strategy based Algorithms: Unbxd will offer you 12 pre-defined algorithms suited to target shoppers across the shopping journey. This will allow you to personalize the recommendations based on popularity, the wisdom of the crowd, catalog, and the past activity of the shoppers. With this, you can shorten the time to purchase and achieve targeted upsell and cross-sell opportunities.

Custom Algorithms: As seen in the video above, your eCommerce team can create filter rules incorporating brand, price, category, and other product attributes. At the same time, fallbacks can be set in case of no matches, dynamic filters can be set to match the intent of the shopper at the time of the purchase. This will allow you to target multiple customer segments with different affinities.

Hybrid Algorithms: With this, you can combine multiple algorithms into a single recommendation widget. It implies you can always use a fallback option irrespective of the stage of the shopping journey. This feature allows you to utilize widget space effectively, and showcase a wider selection of products.

Preview Debugger: As the name suggests, you will be in a position to see the look and feel of how the recommendations widget (and products in the suggested slots) would look in real-time. It allows you to visualize and make any changes to the recommendations widget space before going live.

Create Experiences: Unbxd allows you to create a differentiated customer experience by swapping one algorithm with another. You can choose from a pre-defined set of algorithms or create a hybrid algorithm within a few clicks and custom-build the recommendation widget.

Now that we have seen all the magic Unbxd Recommendations can create, let us see what business impact can you see out of using this slick and smart offering of ours.

Business Impact of Recommendations along the shopping journey

eCommerce visits where shoppers click on recommended products fetch 24% of orders and 26% of revenue. Enabling Recommendations on an eCommerce store results in 49% spontaneous purchases and these shoppers are 2x more likely to return to your eCommerce store. So, why not?

There are millions of products being suggested to millions of shoppers across channels including web and mobile. In this plethora of options, uniqueness and engaging with shoppers at 1:1 level remains the most challenging bit of the shopping journey. It demands from eCommerce stores to offer a contextual and behavior-driven product discovery and shopping experience. And this is where our new 2.0 version of Unbxd Recommendations comes in handy.

Unbxd Recommendations allows you:

Establish contextual relevance and better product discovery experience – meaning the shoppers are able to find the most relevant products (the ones they are most likely to buy) with ease and fluidity
More upsell and cross-sell opportunities – with 12 pre-defined algorithms, the ability to create custom and hybrid algorithms, you can now target various persona of shoppers with different affinities without any hassle
Higher Conversion Rates – You can show relevant recommendations to both the new and repeat shoppers thereby increasing the likelihood to purchase and increase conversions
Increased Customer Retention – By offering a differentiated customer experience, you actually motivate shoppers to keep coming back to you and hence increasing the overall customer lifetime value

We at Unbxd are constantly brainstorming, innovating and gravitating towards building the world-class products that mean more value for our customers. Unbxd Recommendations is an example in real-time. If you would like to enable recommendations on your eCommerce platform as well, feel free to write to sales@unbxd.com and we would be happy to assist you in the product walkthrough!

The post Unbxd Recommendations 2.0, more power to merchandiser and marketers! appeared first on Unbxd.

from Blog – Unbxd https://ift.tt/2Tnqey3

via IFTTT

News Cart for Feb 28th

Hey there!

It’s been nearly a month since the last News Cart so we’ve got lots to talk about in this week’s edition!

I’m guessing you’ve read the major stories about the Coronavirus in the media. For a less-filtered look check out this revealing discussion where ECF members share the impact the virus is having on their factories in China (membership required).

Other news includes U.S. Congress examining sales tax rules., some recent pain for DTC companies, Target making big moves, changes to Shopify’s App Store and lots more.

Hope you enjoy!

– Andrew

Subscribe: iTunes | Stitcher

In the News

Coronavirus Hits Supply Chains and Deliveries

Factories and transport routes are disrupted as workers face quarantines in parts of China
Alibaba warned of a drop in e-comm erce revenues, and Amazon merchants are spending less on ads
eCommerceFuel members reporting their own factories in various states of production, but few fully operational

Congressional Hearing to Examine Wayfair‘s Effects on Small Businesses

On March 3, a U.S. House subcommittee will hold a hearing called “South Dakota v. Wayfair, Inc.: Online Sales Tax and Their Impact on Main Street”
Hat tip to ECF member Hilary Scott of Halstead Bead Inc. who, along with her husband, Brad, have been strong advocates for businesses affected by the ruling

DTC Brands Hit Rough Patch

Casper’s IPO deemed “lackluster” after the company reined in its valuation to less than $500 million
Birchbox to lay off 25 percent of its global staff
Brandless shuts down operations, becoming SoftBank Vision Fund’s first failure (hat tip to ECF member Bill D’Alessandro)
Harry’s merger with Edgewell Personal Care fell apart after the FTC sued to block it

Shopify Launches App Store Ads

Shopping cart leader is now allowing app makers to pay for increased exposure

Target Breaks Into Top 10 List of U.S. E-Commerce Retailers

Company jumps to the 8th largest e-commerce player in the U.S., up from 11th
Its e-commerce business is expected to expand 24% to $8.3 billion this year

A Look Inside Amazon’s First Full-Size, Cashierless Grocery Store

Amazon Go Grocery opened Feb. 25 in Seattle
Store is 10,400 square feet and stocks roughly 5,000 items

Kickstarter Employees Vote to Unionize

On a 46-to-37 vote, Kickstarter became the first major tech company to unionize
Leadership initially opposed the move, but said it will “support and respect this decision”

Physical Store Closures Hit a New High in 2019

Store closures increased 59% last year, with 9,302 retail stores shuttered as of Nov. 1
Largest contributor was Payless ShoeSource, which declared bankruptcy and closed its 2,100 stores
Online retail sales in the U.S. expected to rise from 16% to 25% by 2026

Interesting Reads

How Will You Measure Your Life? (Hat tip to Farnam Street) — Harvard Business School professor Clay Christensen shares his strategies for finding meaning in life and focusing on what’s truly important.

Things My Friends Are Up To

Sellers Summit 2020 — Don’t miss my good friend Steve Chou’s conference which he describes as “an intense two-day e-commerce workshop”. Always lots of great speakers and a good time to connect with other merchants. May 6-8 in Ft. Lauderdale, FL.

Top Forum Discussions

(Membership required to access. Not a member? Apply to join our vibrant community of 7-figure store owners today.)

Looking for Capital and/or Mentorship?

If you’re interested in long-term funding from a team who also has the skills, eCommerce rolodex and battle-tested knowledge to help you grow you need to check out eCommerceFuel Capital.

Top Jobs

(Compelling opportunities from the eCommerceFuel Job Board. Find your dream job or post your own job opening right here.)

Digital Marketing Manager | Ronin Factory | San Diego, CA
Digital Marketing Associate | Who’s There Group | Los Angeles, CA
Growth Marketing Specialist | LittleOnes | Auckland, New Zealand or Remote – One perk of joining this remote-first team is a paid-for company retreat in Singapore

The post News Cart for Feb 28th appeared first on eCommerceFuel.

from eCommerceFuel https://ift.tt/2Tn9tmJ

via IFTTT

Daily Crunch: DoorDash files to go public

DoorDash prepares to go public, Roblox raises $150 million and Reddit’s CEO takes aim at TikTok. Here’s your Daily Crunch for February 27, 2020.

1. DoorDash, the $13B on-demand food delivery startup, says it has confidentially filed for an IPO

The company said that its Form S-1 (a draft registration statement) was filed with the SEC and is now being reviewed. It did not say how many shares it would potentially sell, nor the price range for the IPO, nor what the timing of its next steps would be.

The timing of the news underscores just how cash-intensive the on-demand food delivery business can be. DoorDash closed its latest round, for $700 million at a $13 billion valuation, in November of last year.

2. Roblox raises $150M Series G, led by Andreessen Horowitz, now valued at $4B

The funding comes at a period of significant growth for the gaming platform. Just last summer, it was being visited by 100 million users, topping Minecraft, and its developer community of over 2 million actives earned $110 million in 2019.

3. Reddit CEO: TikTok is ‘fundamentally parasitic’

At the Social 2030 conference, Reddit CEO Steve Huffman pushed back hard on the notion that Silicon Valley startups had something to learn from TikTok, saying, “Maybe I’m going to regret this, but I can’t even get to that level of thinking with them. Because I look at that app as so fundamentally parasitic, that it’s always listening, the fingerprinting technology they use is truly terrifying, and I could not bring myself to install an app like that on my phone.”

4. Apple to begin online sales in India this year, open first retail store in 2021

For a decade, Apple has solely relied on third-party sellers, stores and marketplaces to sell its products in India. That will begin to change this year.

5. What virtual worlds in the coming multiverse era will look like

In Part 3 of our virtual worlds series, we imagine what the experience of these new social environments will feel like. (Extra Crunch membership required.)

6. Dahmakan, a Malaysian ‘full-stack’ food delivery startup, raises $18M Series B

Launched by former executives from Foodpanda, Dahmakan was the first Malaysian startup to participate in Y Combinator’s startup accelerator program. Operational costs for food delivery companies are notoriously high, but Dahmakan is among several startups that use “cloud” kitchens, located closer to customers, to reduce delivery costs.

7. Vice President Mike Pence will lead the US response to the COVID-19 outbreak

In a press conference, President Donald Trump tapped Vice President Mike Pence to lead the U.S. response to the COVID-19 outbreak that has spread through Europe, Asia and Latin America. The new coronavirus strain has infected about 81,000 people around the world, killed 3,000 and wrought havoc on the global economy.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

from eCommerce – TechCrunch https://ift.tt/2uzdjRh

via IFTTT

16 Online Shopping Statistics: How Many People Shop Online?

To shop with online retailers or visit a physical store — this is the choice every consumer faces when making…

from The BigCommerce Blog https://ift.tt/32AWylw

via IFTTT

B2B Manufacturers Face Complex Challenges | Salsify

With multiple distributors, controlling your brand experience across the digital shelf can be a gargantuan task. Distributors are launching ecommerce sites at a rapid pace — often weekly. New business-to-business (B2B) marketplaces are launching as well.

from Transformers Blog https://ift.tt/399sIH6

via IFTTT

Oracle CX Partner EyeFit4U Helps Retailers Provide a Better Online Fashion Experience

I recently sat with Isabelle Ohnemus, the founder and CEO of EyeFitU, an Oracle ISV partner. We discussed how the EyeFitU size and fit finder helps businesses of every size, from small local stores to iconic brands, provide a better online retail customer experience. We also talked about how their solution helps retailers reduce customer returns, manage inventory and reduce their carbon footprint. Sizing matters!

1. NM: What’s the big deal with sizing anyway?

IO: It’s a huge problem at so many levels. Since there’s no universal sizing system, every brand has its own. No two size charts are alike. Take jeans for example. A size 8 jeans at one brand is different than a size 8 at another. As free shipping and online shopping increase, consumers are encouraged to buy multiple sizes of clothes and return those items that don’t fit. About 75% of fashion returns are because of size and fit where the value of the returned item can drop up to 50%! Returning items may annoy the customer but it’s also costly for the store and our environment. Solving the sizing problem would make shopping more personalized, generate fewer returns, reduce expenses and the carbon footprint for the retailer.

2. NM: Tell me about EyefitU. What makes your solution unique?

IO: EyeFitU is a Size-as-a-Service platform for fashion retailers and apparel brands. Our patented cloud based SizeEngine™ AI Platform increases conversions, reduces returns and personalizes the shopping experience. We integrate each brand’s sizing information and tailor size recommendations specific to each individual per garment type at scale. As an approved Oracle extension for Oracle CX Commerce, our SizeEngine™ is customizable, omnichannel and based on the retailer’s proprietary size charts. What 's makes us so unique is how easy to use our solution is. There's a 10 second on-boarding experience for the shopper, with no reference to other brands and sizing. We also offer a body-fit visualization per size and multiple profile option for a better family/gift shopping experience. Our patented Body Reference Model algorithm provides retailers with garment relevant body measurements per size request.

EyeFitU also supports clienteling for shop assistants & can be fully integrated with smart mirrors:

We also offer a variety of SizeAnalytics™ that allows retailers to learn more about their eCommerce customers, including and not limited to the following:

Ultimately, EyeFitU’s SizeEngine™ allows for a better shopping experience for customers. But, we also provide the retailer with access to analytics for inventory management at the cross channel level. This results in lower fulfillment costs, reduces dead inventories and a lower carbon footprint.

3. NM: How does EyefitU provide an improved experience for eCommerce customers?

IO: We offer quick onboarding with our SizeFinder™. There's no need for a customer to know their size with multiples brands as we provide a unique option to provide actual body measurements for even more precise size recommendations.

Having the option to learn the correct size takes away the uncertainty of shopping when one doesn’t know their size. Our FitVisualizer™ allows each customer to see how each size will fit – tighter, looser or just right – and depending on their fit preferences, pick the size that’s right for them.

Customers will have no need for ordering multiple sizes. Instead, they will shop with confidence and increase their basket size!

4. NM: What’s your vision for the next generation of retail?

IO: We envision a move to better personalization and mobile for an incredible omnichannel experience. Not only will people increasingly shop from their phones, but mobile will play a role in the in-instore experience. With privacy laws evolving, customers will be in control of their own profiles, reducing concern around privacy and ultimately leading to more personalization. There will be a seamless customer experience across all channels as customers create and become their own channels. Collecting data sets from all channels will allow for a more effective single customer view to better personalize future customer engagement. Multiple orders and excessive returns will be replaced by convenience and personalization.

Finally, sizing will begin to move away from the traditional sizing we’ve all grown to have a love/hate relationship with toward a system that better matches clothes to the body. Once you know your size in a certain brand, all is good and you can shop with confidence. But what about when you want to discover a new brand? As new technologies are developed to enable accurate body scanning, more brands will embrace size recommendation software to assist shopping online or in-store. Shopping for clothes itself will be quicker, more efficient and yield far fewer returns.

from Oracle Blogs | Customer Experience Blog https://ift.tt/2PnLR0b
via IFTTT

Amazon all set to enter India’s food delivery market

Weeks after Uber exited India’s food delivery market, conceding defeat to local giants Swiggy and Zomato, a new player is gearing up to challenge the heavily-backed duopoly: Amazon.

The e-commerce giant plans to enter the Indian food delivery market in the coming weeks, a person familiar with the matter told TechCrunch. The launch of the service, which would be offered as part of Amazon’s Prime Now platform, could happen as soon as next month, we are told.

In the run up to the launch, the e-commerce giant has been testing its food delivery service with select restaurant partners in Bangalore, the source said, requesting anonymity as details are still private.

The company has been working on its food delivery business for several quarters and was previously aiming to launch the service during the festival of Diwali. It’s unclear what caused the delay.

TechCrunch could not ascertain the kind of business agreement Amazon has entered into with restaurant partners. An Amazon spokesperson was not immediately available for comment.

Amazon’s foray into the food delivery market would create new challenges for Prosus Ventures-backed Swiggy, and Zomato, a 10-year-old startup that acquired Uber’s Eats business in India for about $180 million in January.

Both the startups, having raised more than $2 billion, are still not profitable and losing more than $15 million each month to acquire new customers and sustain existing ones.

More to follow…

from eCommerce – TechCrunch https://ift.tt/2wbCgmw

via IFTTT

Apple to begin online sales in India this year, open first retail store in 2021

For a decade, Apple has solely relied on third-party sellers, stores, and marketplaces to sell its products in India. That will begin to change this year.

At the company’s annual shareholder meeting Wednesday, chief executive Tim Cook told investors that Apple will open its online store in India, the world’s second largest smartphone market, at some point this year, and set up its first flagship brick-and-mortar store next year.

“I’m a huge believer in the opportunity in India,” said Cook. “It’s a country with a vibrancy and demographics that are just unparalleled.”

TechCrunch reported last month that Apple was planning to open its online store in Q3 this year and was unlikely to be able to have its brick-and-mortar store ready in the country this year.

India, perhaps the last great growth market for American technology giants, has been a conundrum for Apple and several firms that sell premium items.

It’s a big market that continues to report growth, but most people in the country can’t afford Apple’s products. In fact, the vast majority of smartphones that ship in India carry a price tag of $150 or lower, according to research firm Counterpoint.

For Apple, the other challenge has been the heavy import duty that New Delhi levies on electronic items. This has made iPhone even more expensive for people in India as the company passes the additional cost to customers.

Apple has attempted to broaden its appeal in India by looking to reduce prices of its handset. For years, it urged the government to provide it with some tax benefits. When those talks did not materialize, Apple moved to do something that all the Chinese phone makers have done in India: Assemble smartphones locally.

New Delhi provides companies that assemble electronic items locally with several incentives. Two years into the process, Apple contractors Foxconn and Wistron are assembling a range of iPhone models in India, and that has lowered the prices for a number of models (except those in the current generation lineup.)

These moves have already proven useful for the company. Apple shipped close to 925,000 iPhone units in India in the quarter that ended in December, research firm Canalys estimated. That figure, up 200% year-over-year, was the iPhone-maker’s best year in the country to date, the research firm added.

Madhumita Chaudhary, an analyst with Canalys, said Apple’s decision to become more aggressive with pricing — partnering with banks to offer more incentives to customers — helped the company improve its position in a market with 99% Android smartphones.

With iOS 13, Apple delivers new features to court users in India

Apple has also held discussions with content studios to bulk up its movies and TV shows offerings for the Indian audience. Two years ago, for instance, it was in late stages of talks to acquire the Indian business of Eros Now for $300 million — something which has not been previously reported — with option to expand its stake in the publicly listed global company, sources with direct knowledge of the matter told TechCrunch a few months ago.

But the deal did not materialize.

TechCrunch also reported last month that Cook may plan an India visit for the opening of the online store. Apple did not comment on that story.

India eased sourcing norms for single-brand retailers last year, which paved the way for companies like Apple to open online stores before they establish presence in the brick-and-mortar market.

from eCommerce – TechCrunch https://ift.tt/2ThkfuO

via IFTTT

Tempo reveals $17M-funded $2000 weight lift training screen

Tempo wants to be the Peloton of barbells. It’s a 42-inch tall screen with 3D machine vision that tracks and teaches you as you workout. The giant upright HD display makes it feel like your personal trainer is right there with you while you compete with others in live and on-demand classes.

Tempo’s Microsoft Kinect-esque motion sensors scan you 30 times per second and notify you if your form is wrong. It’s all housed in a sleekly designed free-standing cabinet that neatly stores the included barbells, dumbbells, attachable weights, workout mat, recovery foam roller, and heartrate monitor.

Tempo opens for pre-orders today for $1995, requiring a $250 deposit and $39 monthly content subscription before shipping this summer.

“Every single product in the market took a piece of equipment out of a gym and slapped a screen on it” says Tempo CEO and co-founder Moawia Eldeeb. “You need to be able to see a user to actually be able to give them guidance so they can work out safely. We wanted to build a fitness experience from the ground up with training and form feedback at the core of it.”

I demo’d Tempo this week and found the in-home convenience, motivational on-screen personal trainers, and the real-time posture corrections gave me the confidence to lift weights without the fear of injury. It might not feel quite as fun and addictive as Peloton, but it offers a facsimile of personal training that’s more affordable than in-person classes that cost $100 or more.

The idea of democratizing access to trainers is what convinced Eldeeb and the Tempo team to stretch its initial $1.8 million in seed funding for four years. While collecting data from its SmartSpot in-gym weight lifting assessment device, Tempo survived long enough to build this prototype.

“Most investors had given up on us. We built this product and had just $700,000 left” Eldeeb recalls. But once people could try Tempo, “we pitched 10 investors and got 9 term sheets. It got very competitive.” The startup recently walked away with a $17.5 million Series A round from Founders Fund, DCM, and Khosla Ventures. Now Tempo will pour that cash into marketing, retail distribution, R&D, and content production.

From homeless to in-home gym

Tempo co-founder, CEO, and CPO Moawia Eldeeb

Tempo’s mission is to change people’s lives for the better like personal training did for Eldeeb. “Training is what took me out of a homeless shelter and got me to where I am I today” he reflects.

At one point, Eldeeb was living in a shelter without even a middle school education. But personal trainers at a local YMCA took him under their wing. He eventually paid his way through Columbia University by working as a personal trainer to his eventual co-founder and CTO Josh Augustin. “Having trainers say you’re getting stronger taught me I could do something for myself.”

While at school, Eldeeb was developing an idea for a physical therapy wearable while Augustin was building 3D sensors for guiding robot perception. They soon realized that a combination of these ideas “offered us the possibility to deliver on the promise of guiding your form and tracking your progress accurately.”

In 2015, they started a company called Pivot to build SmartSpot — a similar looking upright screen that was designed for gyms. It could track users, but only output raw data about their form, like how bent a user’s knees were during a squat. It then worked with trainers to annotate the data to determine what movement patterns were safe and which were dangerous.

Gym owners bought in because it let them track which trainers were actually helping customers improve. “It held trainers accountable. If you weren’t delivering results, it’d be obvious” Eldeeb tells me. The company built up a dataset of over from over 1 million 3D tagged workouts, from hundreds of gyms, overseen by thousands of trainers. That formed the basis of the artificial intelligence that would let Pivot pivot into Tempo.

Pumping Iron With Tempo

At first, Tempo’s giant screen and black or white armoire can feel a bit daunting. The thing is about six feet tall, though it only takes up as much room as a large chair. It makes efficient use of space, with the barbell and dumbbells racked on the back, an internal shelf for the foam roller and mat, and a soft-closing cabinet on the front with the rubber-coated weight set. Keeping everything together means you won’t have to go digging in your closet to start a work out.

Tempo walks users through an initial computer-vision fitness assessment to understand your strength and flexibility so it can set base levels for its exercises. If you have an injury it needs to nurse, Tempo connects you to a human personal trainer that helps customize your workout plan. Otherwise, it uses your goals and data to set out a progressive regimen that gets a little tougher each day. It even blocks you from jumping into later classes so you don’t strain yourself.

Your workout plan begins with tutorial sessions that teach you to do the exercises with safe and proper form. When I was hunching forward during my squats, Tempo’s computer vision would ding me with instant feedback to keep my knees back and chest up. Then once I’d corrected the issue, it congratulated me with little green checkmarks. “Any product that doesn’t offer that is no better than a DVD or YouTube videos” Eldeeb remarks.

From there I could choose between a variety of class styles and lengths, ranging from high intensity interval training circuits to isolated sessions focused on particular muscle groups. In each, you watch a near life-size personal trainer doing the routines right in front of you while they demonstrate form and drop inspirational quotes.

Tempo is producing seven live classes per day from its San Francisco studio which you can also watch on-demand. You can compete against friends or strangers, and Tempo compares you rep for rep so it’s more about perfect form than reckless speed or weight. The live trainers can actually see all your data and your mistakes on a dashboard as they lead classes, and can call you out for screwing up (though you can deactivate this shame mode). Eldeeb says “knowing the trainer can possibly see your numbers will motivate you to actually do this right.”

The class selection interface is suspiciously similar to Peloton’s, though that at least will make it familiar for some. Over time, you build up an immense collection of data on your performance in each work out, excercise, and muscle. Unlike hitting the gym by yourself, you’ll never struggle to remember how much weight to use or whether you’re improving. Classes are soundtracked with dancey remixes, perhaps to avoid the royalty issues with original songs that slapped Peloton.

Tempo gives feedback when you’re doing exercises wrong, and when you correct yourself

For a 14-person startup, Tempo is trying to do a ton and that can leave some rough edges. The bluetooth armband heartrate monitor can have connectivity issues and the computer vision doesn’t always register every rep, especially if your posture is off. Classes also fail to include enough stretching to prevent strains, instead devoting the start of classes to warmups that ease you in but might not protect your muscles well enough. My quads were destroyed after my demo.

Tempo still achieves its primary objective: it makes weight lifting accessible. No need to drag yourself to the gym or be beholden to a trainer’s schedule, where I’d always end up arriving late and wasting 25% of my session. The form feedback fixes my core complaint about remote personal training app Future I’ve been using for nine months, which can’t see you. That’s led to minor injuries from bad sit-up posture and other incorrect movements. Tempo can’t catch everything, but it can nip some of the most common mistakes in the bud.

Eldeeb was blunt when asked why Tempo is better than well-funded competitors like Tonal’s wall-mounted resistance cable-based training system or the Mirror’s massive screen.

“The biggest problem with Tonal is two-fold. Cables and motors do not last. I want this product to be in your house for 10-plus years. [Tempo] is in gyms running 24/7 in for 3 years and it’s still working. The second biggest thing is just feedback.” While Tonal does include a camera and microphone it might employ in the future, it’s not scanning you to detect when you’re lifting weights crooked like Tempo.

As for Mirror, “What is the difference between ClassPass Live and Mirror? It doesn’t come with any equipment, and there’s no training. It’s just a two-way mirror and a Samsung LED panel behind it with an arduino board” Eldeeb rails. He claims it can’t actually monitor your workouts and that his team’s tests found Mirror would say they’d burned 500 calories when they were literally just sitting on their couch in front of it.

If the software proves to have high retention so people actually recommend Tempo to friends, the biggest hurdle will be its price. You can buy a couple dumbbells for $50 or get a barbell weight bench for a few hundred. Even if Tempo’s $55 per month financing option plus $39 subscription makes it cheaper than a single personal training session or on-par with a gym membership, it could still seem like a serious commitment.

That feeling is magnified by how all of its equipment and classes and data can feel a bit overwhelming. The startup might have to spend a fortune on retail establishments that can guide users through their first Tempo experience. There’s also no mobile version yet, so you can’t bring the work outs on the road with you.

For those comfortable lifting the cheap weights they have at home or hitting up a budget gym, Tempo might seem needlessly overwrought and expensive. But for anyone who needs more instruction or wants to get a Barry’s Bootcamp-worthy workout at home, Tempo might be just their speed.

from eCommerce – TechCrunch https://ift.tt/2T3F3qS

via IFTTT

How To Drive Traffic To Your Ecommerce Site

Your ability to make money with an ecommerce store is directly tied to getting traffic. In the crowded online marketplace, that’s a real challenge. But with the right strategy, you can make your website easy for people to find at the very moment they’re looking to buy your products. Our guide on how to drive traffic to your ecommerce site covers all the main tactics you need to know to start seeing more site visitors.

Read on to learn about:

Starting to build a traffic strategy
Different methods to increase site traffic
Getting new site visitors to return to your site

Build your overall strategy

Any good approach to driving more traffic to your website must start with a thoughtful strategy. Trying ad hoc tactics without thinking through how they’ll work together would mean spending more time and money for worse results. To develop a traffic strategy, you’ll need to follow a few steps:

Step 1. Do audience research

Figuring out the best way to reach potential customers requires understanding who those people are. The people who are most likely to buy your product are known as your target audience, and they are united by a common characteristic—whether it be a behavior or belonging to a particular demographic. When you pinpoint your target audience, you can get a better idea of what methods and strategies you need to take on to capture their attention and achieve great conversion rates. Audience research will help you identify and understand your target audience and what their typical online shopping habits are.

The first step in conducting thorough audience research is gathering data on your current customers. There’s no better place to start than looking at those who have already bought your product. What information you are able to gather depends on how customers connect with your business, but collect what you can without pestering your customers.

If you don’t have this sort of information on hand, taking a look at your website and social media analytics can give you an idea of who your customers are. Most social media platforms like Facebook, Instagram, and Twitter have built-in analytic tools, but you can also use third-party services. Even though not everyone interacting with your social accounts will be customers, it reveals who is interested in your product and services.

Some important demographics to track include:

Geographic location: Where are your customers located? Finding geographic trends helps you determine where to target ads. It also allows you to adjust and fine-tune the times that you post on social media to ensure that your message is reaching the largest audience possible.
Age: Knowing the general age of your customers can inform your marketing strategy. There’s no need to get specific, but having an idea of the generation or decade will likely come in handy.
Stage of life: This factor is often correlated to age, but it doesn’t necessarily have to be. Are the people who buy your product newlyweds? Students? Parents?
Income and spending patterns: Analyzing the average income of your customers gives some insight into how they approach purchasing your product and those like it.
Interests: Find out what your customers like besides your product or services. What are their hobbies? What music are they listening to? How do they spend their free time?

As you collect your data, be sure to input it in a database or spreadsheet that will allow you to track trends. Once you have some data points, you can use the information to target consumers who have similar characteristics.

Step 2: Identify potential traffic sources

For most ecommerce websites, your main traffic sources will be organic (search engines), social media (Facebook, Twitter, etc.), email, and word of mouth (online reviews, friend recommendations, etc.). Crafting a good strategy depends on understanding these sources and the best tactics for each one.

Step 3: Prioritize traffic sources and tactics

Online marketing can feel very overwhelming if you start out trying to do everything. Instead, consider your audience’s habits and your company’s skillset to prioritize which traffic sources and tactics make the most sense for you.

Use the target audience data that you gathered to determine which method(s) would be the most effective traffic source to target. For example, 71% of Instagram users are under the age of 35. This means that if your target audience is teens and young adults, Instagram is probably a good platform to market your products and business. On the other hand, if the majority of your customers are retirees over the age of 60, it is not an effective use of your time or resources to focus your efforts on the platform.

A good website traffic strategy will be multi-channel, but focused on reaching the right people in the right context.

Start putting different tactics into play

Now that you have a strategy in mind, it’s time to put it into action. Depending on the channel, there are several different tactics you can use to begin driving more traffic to your site.

Tactic 1: Use SEO to increase organic traffic

Search engines can be a huge driver of traffic for websites. In fact, organic traffic makes up nearly 50% of all website traffic. But even better than that, search engines are a great way to get relevant traffic since the people who find you through Google are actively searching for what you sell. It is a terrific medium for website and brand discovery, and leads to higher conversions due to the specificity of searches.

The thing is, just showing up on the fifth page of results isn’t enough. Oftentimes, people don’t even click past the second page of search results, which is why it is so important that your business or product appears as close to the top of the first page as it can. SEO (search engine optimization) is the practice of working to get your website to show up higher in the search engine rankings for relevant keywords. The marketing techniques that makeup SEO aim to increase a website’s authority, build trust, and ensure topical relevance. Let’s take a look at the tactics that SEO utilizes.

Keyword research

Using keyword tools that provide information about how popular and competitive different search terms are, you can identify the main keywords people are using to find the kind of products you sell and the topics you cover. Once you’ve determined what people are searching for and how they are conducting that search, you can be sure to include the keywords and relevant content in your marketing plan.

The first step in keyword research is to compile a list of topics that are relevant and important to your business—ones that you’d like to rank highly for when searched on Google. For an ecommerce store, a good place to start would be the market that you are in such as apparel, decor, outdoor equipment, etc. Once you’ve got a decent list of topics, focus on the most relevant and dig a little deeper to make a list of keywords you think potential customers may search for when looking for your product.

If you’re having trouble coming up with terms, you can use Google to help expand your list. Conduct a search with a term that you have, scroll to the bottom of the page, and look at the related suggestions. This is a good method of finding similar terms. If you want to take it a step further, do a search on the related terms and consider those related searches. You can also find a number of websites that generate lists of frequently searched permutations.

You’ll want to be sure that you’re including both head terms and long-tail keywords on your list. Head terms are those words that you probably think of when you hear the word “keyword”—they are typically generic and shorter than long-tail keywords, which contain more than three words. Long-tail keywords are generally more specific and tend to lead to more conversions. This is because a person is more likely to be further in the buying cycle. For instance, someone who searches for “cute shoes” may just be browsing for ideas. Meanwhile, someone who is looking for “black heels size 9” is probably closer to making a purchase.

You will also want to do a little digging into your competitors’ performance when it comes to keywords. Seeing what keywords they are ranking for can help you decide which are important. This isn’t to say that if your competitor isn’t ranked for certain keywords they don’t matter; on the contrary, that could be a great opportunity for you to lead the way and own a market share on certain terms.

Now that you’ve worked hard to compile a large list, you need to narrow it down. You’ll use hard data to find which of those words will best serve you and your business. Third party tools like the Google Keyword Planner allow you to see search volume and traffic for keywords. This allows you to weed out any keywords that have very little traffic and focus more on ones that will get more eyes on your product. But keep in mind that too much traffic and volume for a keyword can also be a bad thing. Large companies and retailers are going to rank for general, highly competitive keywords such as “women’s clothing,” and it’s highly unlikely that you will be able to outrank them. So when it comes to smaller ecommerce businesses, your energy is probably better spent ranking category pages and individual products rather than your company as a whole.

On-site optimization

You can tell the search engines what a page on your website is about by incorporating your target keyword into a few main parts of the page and including content that matches the intent behind users’ search queries. The goal of on-site SEO is to place content on a webpage so that search engines find the page valuable and worthy of a good result page ranking.

On-site optimization is more than simply placing a few keywords here and there on your website. Over the years, the placement of certain words has come to matter less and less. Today, relevance is the name of the game. So, while keywords still matter, you also want your content to be genuinely relevant to what users are looking for. Web pages should be:

User-friendly: Content should be neatly organized and easy for the user to navigate. Clean pages are favored over those covered with ads or affiliate links.
Unique: Duplicated content within your site or on other sites hurts your ranking. In the ecommerce sphere, something to be careful of are deep product pages. While pages that show every color and size of a jacket may be useful and legitimate to a customer, Google sees the duplicated pages as low-value content. You’ll also want to avoid copying descriptions from your manufacturer or other companies. Write your own unique descriptions that tell customers and Google what the product and page are all about.
Aligned with intent: Do users find what they are looking for when they come to your website? It’s important that the search delivers on the expectation of the user. If you are using keywords just to use keywords and they aren’t really matching with what you’re actually offering, your rankings will suffer.

Link building

The search engine algorithms determine a website’s authority in part by measuring how many links point back to a page. Link building is a type of off-site SEO, meaning your efforts won’t actually be focused on your own website. Instead, link building helps you get high-quality, relevant websites to link to your site.

According to Google’s algorithm, the more web pages that have links that point back to your site, the more trustworthy your website is deemed to be, which leads to higher rankings. In addition to higher rankings, it also gives more people an opportunity to discover your website while browsing other pages. But you can’t just go throwing links around other webpages. Google recognizes sketchy and disreputable link building techniques and penalizes sites that engage in those methods.

Whose sites you are linking to also matters. Pages with low-quality content are penalized, so you want to make sure that the sites with your links are relevant. And if you’re including other sites’ links on your own website, you’ll want to make sure that those are reputable sites as well.

So how do you successfully build links for your ecommerce website? Here are a few techniques to get started:

Blogging: Starting a blog is a simple, yet effective way to steer traffic to your website and products. Keep content relevant and related to your particular niche. Blog posts that make for great evergreen content are things like how-to guides, buying guides, product comparisons, and infographics. These stay fresh year-round and don’t become irrelevant as quickly as viral content.
Guest posting: To get your links across a wider variety of sites, consider writing guest posts on other blogs. Pitch stories to sites related to your niche and create quality, on-topic content. If you accept guest posts on your own blog, make sure that you are only receiving links from trustworthy sites and content that is relevant to what you are selling in your store.
Get manufacturers to feature you: If applicable, get the brands that you stock to feature you on their own websites. Many manufacturers list the stores that sell their products. It never hurts to reach out to make sure you are featured on the page.
Ensure your site is worth linking to: In ecommerce, sometimes product and category pages aren’t that exciting to look at. To encourage more backlinks, create pages that are unique, fun, or interactive in some way.
Watch competitors: As always, it helps to keep an eye on what your competition is doing. You can use online tools to see where their backlinks are, and craft a strategy inspired by their marketing tactics.

While SEO progress is slow, once you start to gain relevant rankings, it can send a high volume of traffic your way.

Tactic 2: Use PPC to increase paid traffic

For a faster traffic source, pay-per-click (PPC) advertising can get you on the first page of Google right away. The main search engines all have ad platforms that use a PPC model, meaning you don’t pay for the ads themselves—you only pay for the traffic they deliver.

Pay-per-click works exactly as it sounds. Every time someone clicks on your ad, sending a potential customer to your website, you are charged a fee.

There is not a set price for each click. Businesses place bids on keywords that their customers are likely to use when looking up their products and services. For example, a company that sells backpacks for hiking may place bids on “hiking day pack” or “hiking backpack.” The price of bids varies based on several factors, including the search volume and competitiveness of a keyword. Of course, numerous companies can place bids on keywords, so not all PPC ads are seen with a search. The ads that actually get shown are determined by a number of factors, like the size of the bid and the quality and relevance of the actual ad to the keyword.

PPC ads are valuable for a few main reasons:

PPC traffic is relevant: Your ads will only show up for the keywords you choose, so you only pay for clicks from people seeking out your products.
PPC ads are targeted: You control who sees your ads based on factors like demographic details and behavioral data.
PPC campaigns give you a lot of control: You set a maximum budget to control your spending, and choose the text, images, and placements for your ads.

There’s a lot that goes into running a successful PPC advertising campaign, but the following are a few important factors to be especially aware of. By focusing on these areas, you will improve your chances of getting your ads featured on search engine result pages (SERPs).

Relevance of keywords: Use your keyword research to select the most relevant terms to place bids on, and remember that long-tail keywords can contribute a hefty portion to overall site traffic.
Optimized landing pages: You want your landing page to be clear, cohesive, and navigable from a user experience perspective. Are people finding what they initially searched for?
Ad text: Not only does the landing page need to be relevant, but so does the text of the ad itself. The better your ad copy, the higher your click-through-rate will be.

The work doesn’t end once you have a PPC campaign up and running. You should continuously analyze data and aim to improve your campaign. Reduce costs by reviewing the performance of keywords and discontinuing the use of under-performing terms. Refine the copy of your ad to create something that is enticing and relevant. Fine-tune your landing pages so they always align with search queries, leading to higher conversion rates. The longer you do it, the more you’ll learn and come to truly understand the ins and outs of PPC advertising.

Social media has become a huge part of everyday life for most people. Around the world, over two billion people are active on at least one social media platform. That makes it a powerful channel to interact with your audience directly. You have two main methods of driving traffic to your ecommerce site with social media:

This includes everything you can do on social media for free (or at least, that only costs you time). With all the platforms out there, it can be overwhelming to try and conquer every single one. The key is to identify the main social media platforms you want to be on based on where your audience is active. Remember the audience research you did in step one? You’ll use that to help determine which platform will help you reach your target audience.

Even though each platform is a little different in what you can share or post, there are a few general pointers that can be applied across most platforms. The ultimate goal of your social media presence is to drive traffic to your website by sharing links to your content, promoting special deals, and including a link to your homepage in your bio.

In addition to promoting your website, use social media to be social. Share links to other content your audience will find valuable and join conversations relevant to your industry or product niche. This will help you grow your following so that when you do share links back to your website, you’ll have followers who see them. Besides sharing good content, good social media marketing strategy includes:

Sharing images: Visual imagery is powerful. Photos and videos are more likely to grab our attention and capture our interest than large blocks of text. Whenever you can, share relevant pictures on your social media posts. They don’t always have to be photos of products, either. Consumers love seeing things like behind-the-scenes looks at how companies are run. Pictures and videos should always be of high quality and shareable.
Interact with customers: Social media is the perfect place to interact directly with customers and those interested in your products and services. If anyone has any questions or concerns about the product, you can reply and give them the answers or help that they need. Because of this, social media is often an extension of customer service.
Be consistent: Users aren’t going to be interested in following an account that only posts once in a blue moon. By posting quality content consistently, you build up a relationship of sorts with consumers and show that you’re dedicated to sharing information with your followers. Posting often doesn’t have to mean posting a lot—in fact, being concise with your content is often more effective than longer, more detailed messaging.
Use hashtags: Hashtags help your content reach new audiences who aren’t already following you. But before you go adding hashtags to all of your posts, make sure you understand the norms and etiquette for each platform. For example, adding 8 hashtags on Instagram is pretty normal, but might look a little excessive on a Facebook post. If you’re having trouble, take a look at similar businesses’ posts for inspiration.

In conjunction with your organic social media marketing techniques, consider utilizing paid social ads. Most of the updates you share on your social media accounts will only be seen by people who already follow you. Paid social ads are how you use social media to reach a new audience. These are those posts you see on Facebook that say things like “Sponsored Ad.” Like search PPC, most of the social ad platforms offer PPC ads, so you’ll only pay for the traffic the ads send your way. And the social platforms offer extensive targeting options to help you reach the right people with your ads.

Tactic 4: Build a content marketing strategy

A digital content strategy is an important component in many of the traffic tactics on this list. It’s a powerful way to improve your website’s SEO, gives you more to promote on social platforms and in ads, and helps you start building relationships with your target audience.

In order for content marketing to drive new traffic to your website, there are a few good procedures to keep in mind:

Optimize your content for search: Just because you’re writing a fun blog post doesn’t mean you can forget about SEO. Use your SEO keyword research to guide your content strategy, and make sure each piece of content you create is optimized to perform well in the search engines.
Create content in different formats: While a blog is an obvious place to start your content marketing, don’t overlook other content formats. Videos, infographics, ebooks, podcasts, and webinars can all be equally useful for getting the attention of your audience and driving traffic to your website.
Promote your content: You already know to promote your products, but make sure to promote your content too so your audience can find it. Tie your social media marketing strategies together with your content marketing plan by sharing content on your social platforms. Not only does this allow your followers to see what you’re putting out there, but it also gives them an opportunity for them to share it, putting even more eyes on your brand.
Focus on what your audience cares about: Make sure your content centers on the needs and interests of the people you want to reach. By being helpful and not making it all about you and your products, you’ll build trust. And when you’re viewed as a reputable, authoritative source, your search engine rankings improve.

Tactic 5: Get referrals through relationship building

Before the digital age, word of mouth was the name of the marketing game. Today, word of mouth still matters—it’s just a little different since people now have platforms with which they can reach thousands of people. A lot of online marketing success is about relationships with those who can vouch for and promote your brand. A good digital content strategy will have relationship-building baked into it.

Here are some relationship-building strategies to consider:

Using video to highlight industry experts: Video content offers a good opportunity for connecting with others in your industry. Do an interview series where you invite notable people in your industry to share their opinions. Not only do they offer valuable information to your customers, but they also make you an authority in your industry or niche.
Connecting with influencers through affiliate marketing: Affiliate marketing involves recruiting influencers in your industry to link to your products in exchange for a small cut of the profits when traffic they send your way results in a sale.
Interacting with influencers on social media: Social media is all about making connections. Identify industry influencers on social media, then respond to their posts and share their content when it relates to your product or service.
Quoting experts in your written content: Expert quotes strengthen a piece of written content and increases the likelihood the expert will share your content with their audience.

As you connect with more potential customers and people in your industry, they’ll not only become website visitors—they’ll also start to share your content with their followers and help drive new traffic your way.

Turn your new site visitors into repeat visitors

A first-time visitor is nice, but what you really want is visitors that keep coming back, even if they’ve bought your product. Two of the best tactics for gaining repeat visitors are email marketing and retargeting.

Email marketing

In ecommerce, email is an incredibly important tool used for a number of things from receipts and transactional messages to reminders of items left in a shopping cart. You can use marketing emails to promote new content and promotions to drive more traffic and turn visitors into sales.

Of course, you can’t successfully market via email without email addresses. To start building your contact list, collect addresses from website visitors. To do this, create a simple landing page that invites the visitor to input their email address in exchange for something (more information, 20% off a product, etc.). You’ll also want to make sure that there are plenty of places to opt into emails across your website, whether it be in your header, About Us page, or pop-up lead capture. Another source of contacts is the customers who have already bought your product; always allow your customers to opt into special deals and exclusive discounts.

Once you’ve got a decent list built up, you can start crafting the email content. What goes into an email will depend on the type of marketing email that you’re sending.

Transactional emails: These are sent after a transaction is completed and give the customer information about their purchase. Receipts and shipping notifications fall into this category. Because they are expected and often contain info like product arrival dates, transactional emails have the highest open rate. This makes it the perfect opportunity to suggest related products or add-ons to their order. Give them the chance to share their purchase on social media or incentivize word-of-mouth marketing by having them refer a friend.
Lifecycle emails: This type of email is triggered by a specific action taken by the shopper, and is dependent on where they are in the consumer cycle. An example of a lifecycle email is a cart abandonment message, which is useful for recapturing some customers who would not have otherwise come back to your website. Another important lifecycle email is the welcome message that shoppers get when they first sign up. Here, you can provide value upfront, set clear expectations, and let the shopper know the most important facts about your brand.
Promotional emails: These inform customers of special deals and discounts that are coming up or currently being offered. Boost sales by offering seasonal promotions, subscriber-only discounts, or time-sensitive sales. Promotional emails can also be used to introduce new products as they roll out.

To track your email marketing performance, analyze several metrics, including your list size, growth, open rates, and click-through rates. This will tell you the percentage of people who clicked a link from the email. Like most marketing techniques, practice makes perfect—as you send more and more emails, you’ll learn what works and what doesn’t for your business.

Retargeting

With PPC platforms, you can use retargeting ads that show past visitors ads based on what they viewed on your site. If someone checked out a pair of shoes, but wasn’t ready to buy, seeing an ad for those shoes a few weeks later could encourage them to finally take that step of purchasing.

Ecommerce Traffic Leads to Sales

An ecommerce website needs traffic to thrive. Every visitor is a potential customer, and no one will become a customer without first being a visitor. Use these strategies to drive traffic to your ecommerce website, then use persuasive copy and conversion optimization techniques to turn traffic into sales.

from Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy https://ift.tt/3c8KHPO

via IFTTT

About OroVibe

Partners

Participants

Agenda

Highlights of OroVibe: Conferences and case studies

DevBar

Networking

Jewellery by Liam Ross | Based on Bohemian Theme

Marley Moo Collars | Based on House & Home Theme

Bathrooms of Distinction | Based on Querky Theme

Horse & Harmony | Based on the Maison Theme

Cherry Pete | Based on the Bohemian Theme

Skate Britain | Based on the Marble Theme

Kin and Kloth | Bohemian

In the News

Interesting Reads

Things My Friends Are Up To

Top Forum Discussions

Looking for Capital and/or Mentorship?

Top Jobs

From homeless to in-home gym

Pumping Iron With Tempo

Build your overall strategy

Step 1. Do audience research

Step 2: Identify potential traffic sources

Step 3: Prioritize traffic sources and tactics

Start putting different tactics into play

Tactic 1: Use SEO to increase organic traffic

Keyword research

On-site optimization

Link building

Tactic 2: Use PPC to increase paid traffic

Tactic 3: Use social media to increase traffic

Social media marketing

Paid social ads

Tactic 4: Build a content marketing strategy

Tactic 5: Get referrals through relationship building

Turn your new site visitors into repeat visitors

Email marketing

Retargeting

Ecommerce Traffic Leads to Sales