Showing posts with label eCommerce Evolution Podcast. Show all posts
Showing posts with label eCommerce Evolution Podcast. Show all posts

Episode 102 – Checkout Optimization with Jeremiah Allen at Fat Bullfrog

Jeremiah Allen has been driving growth for small-to-medium-sized eCommerce companies since 1997 — before the internet was cool — and has helped hundreds of company founders grow. While he still enjoys client work, in 2017, he began acquiring and building his own eCommerce brands.

In this episode, we get super TACTICAL. It’s a deluge of tips and tricks on how to improve your checkout process. There’s so much here you’ll probably want to listen to it a few times. Here’s a sneak peek at what we cover.

Tips:

  • How to use a cart slide outs after you hit add to cart and why it’s effective.
  •  Simple works – larger fonts, larger buttons, larger thumbnails can all create big wins.
  • What % of your shoppers should hit checkout and what % should complete checkout? If you’re below these numbers you have some work to do.
  • How shipping options can increase checkout.
  • 4 ways to drive post-purchase upsells – fast!
  • What asks and offers should you put on your thank you page.
  • How an email from the founder can be your secret weapon.
  • How to handle payment options.
  • Plus sooooo much more.

Connect with Guest:
Via LinkedIn
Via Facebook
Via Instagram

Fat Bullfrog
Via LinkedIn
Via Facebook
Via Twitter

Mentioned in the episode:
Blue Ribbon – Smart Marketer
Bombas
Rad Power Bikes – A Seattle Electric Bike Company
FIGS – Premium Scrubs, Lab Coats, and Medical Apparel
Wappalyzer – Identify Technologies on Websites
BuiltWith – Technology Lookup
Klaviyo – Marketing Automation and eMail Platform for eCommerce
Google Optimize
Hotjar – Behavior Analytics Made Easy – Website Heatmaps and More

The post Episode 102 – Checkout Optimization with Jeremiah Allen at Fat Bullfrog appeared first on eCommerce Evolution Podcast.



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Episode 101 – Leveraging Unsold Inventory on Radio and Newspaper to Grow Your eCommerce Brand with Sayan Sarkar

Sayan is a serial entrepreneur and the founder of InvigorateNOW Health Sciences, an innovative health supplement brand. He’s also the creator of Sark Media Direct, a direct marketing consultancy that specializes in helping entrepreneurs grow to seven figures and beyond in the health and e-commerce industries. Passionate about combining cutting edge online marketing strategies with traditional direct response marketing, Sayan has helped his clients scale to eight figures and beyond. He’s worked with some of the biggest names in the industry, including Martha Stewart, Organifi, Zenith Labs, and more. Sayan has a knack for finding the “low hanging fruit” in his clients’ businesses. Whether it’s newspaper or radio ads, affiliate marketing or direct mail – he quickly finds the needle movers that produce results, in some cases, helping scale companies to beyond $100 Million / year.

Through his consulting, he has helped a handful of entrepreneurs scale from zero to six and seven figures in their first year. A savvy investor, Sayan has stakes in three health supplement brands in addition to businesses he started from scratch.

Sayan lives in New York City and enjoys spending time with family, friends and his fiancee, Amy.  In this episode, we discuss buying unsold inventory in newspapers and on radio plus how to combine traditional media with digital media for profitable growth.

Connect with Guest:
LinkedIn

Sark Media Direct
Facebook
Twitter

Sark Media Direct – Case Study

InvigorateNOW
Facebook
Twitter
Instagram

Mentioned in this episode:
Dan Kennedy

Gary Halbert
Dan Swords
Doberman Dan – A Gathering Place for Renegade Entrepreneurs
Macromark
Barrington Media Group – Results. That’s all that really matters.
Media Partners Worldwide – Radio Advertising and Media Buying Agency
Jordan Whitney

The post Episode 101 – Leveraging Unsold Inventory on Radio and Newspaper to Grow Your eCommerce Brand with Sayan Sarkar appeared first on eCommerce Evolution Podcast.



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Episode 100 – eCommerce Predictions for 2020 from Top Guests

For our 100th episode we wanted to do something different. Rather than one guest, we invited 6 of our most popular guests we’ve ever had on the show. Since we’re wrapping up 2019, we decided to ask these super smart eComm pros what their top predictions were for 2020. They did NOT disappoint. We cover some GREAT predictions including:

  • How and why some merchants will shift some of their focus away from Amazon (we’re already seeing this with Nike).
  • How merchants will shift their video strategy in 2020 (will we go short form or long form?)
  • Why “profitability” may be the focus rather than scale in 2020
  • How SEO is shifting away from traditional keywords in 2020
  • How automation is working (and how it doesn’t replace everything)
  • How new privacy laws and policies will make things harder (and easier) for marketers
  • Plus more!

Ezra Firestone – Founder at Smart Marketer and Zipify Apps and Zipify Pages and CEO at BOOM by Cindy Joseph
Blog
LinkedIn
Facebook
Twitter
Instagram
YouTube
Smart Marketer – eCommerce Courses by Ezra Firestone
Zipify Apps by Smart Marketer
Zipify Pages – eCommerce Plugins for Online Stores – Shopify App Store

BOOM by Cindy JosephCarousel Ads for StoriesInstagram for Business
DHH (@dhh)Twitter
Blue Ribbon MastermindSmart MarketerJosh Whiteman

Mike Stelzner – CEO at Social Media Examiner and Founder at Social Media Marketing World 
LinkedIn
Facebook
Twitter
Instagram
YouTube
Social Media Examiner – Your Guide to the Social Media Jungle
Social Media Marketing World – Social Media’s Mega Conference!
Social Media Marketing PodcastSocial Media Examiner

Molly Pittman – Digital Marketer, International Speaker, and Co-Host of the Perpetual Traffic podcast
Facebook
Instagram
Perpetual Traffic Podcast Archives – DigitalMarketer
Campaign Budget Optimization (CBO) – Facebook Ads Help Center
Train My Traffic Person with Molly PittmanSmart Marketer

Ralph Burns – CEO at Tier 11
LinkedIn
Facebook
Tier 11 – Grow Your Business with Facebook and Instagram Advertising
Ads Accelerator Main Event – Tier 11
Perpetual Traffic Podcast
Tier 11
iTunes
Perpetual Traffic Podcast Episode 202Merging the Worlds of Facebook, Google, and Amazon Advertising with Brett Curry
Facebook PoliciesFacebook
Visualping – #1 Website Change Detection, Monitoring, and Alerts

Russ Henneberry – Founder at theCLIKK.com
LinkedIn
Facebook
Twitter
Instagram
YouTube
Traffic & Conversion Summit – March 31 – April 2, 2020 in San Diego, CA
eCommerce Evolution PodcastEpisode 32 with Russ Henneberry
REI Co-op– Outdoor Clothing, Gear, and Footwear from Top Brands

Andrew Youderian – Founder at eCommerceFuel
LinkedIn
Facebook
Twitter
Instagram
The eCommerceFuel Podcast – Advice for Independent Store Owners
eCommerceFuel Forum
2019 State of the Merchant ReporteCommerceFuel
The Llama Commerce Show – Demystifying eCommerce Into Actionable Bites
The Llama Commerce Show – 10 eCommerce Companies to Watch featuring Andrew Youderian
eCommerce Evolution PodcastEpisode 81 with Andrew Youderian

The post Episode 100 – eCommerce Predictions for 2020 from Top Guests appeared first on eCommerce Evolution Podcast.



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Episode 99 – Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman

Molly Pittman is a bit of a legend in the digital marketing space.  Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur – Molly’s story is an inspiring one.  And she flat knows her stuff!

In this episode, we dig into some real gems.  We do go pretty deep on what’s working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency.  We talk about entrepreneurial lessons and what life is like in Amsterdam (where Molly currently lives).

Here’s a look at what we cover:

  • Why being fluid might be the most important entrepreneurial trait…and why it’s important for digital marketers
  • Why curiosity and fascination are crucial in our current marketing landscape
  • What is CBO and how it’s impacting Molly’s Facebook ad campaign and what you should do about it.
  • What are the 3 facets of Facebook’s new Quality Ranking and how to optimize your ads
  • How low quality rankings can dramatically drive up costs or get your ads shut down
  • Plus more

Connect with Guest:
Via Facebook
Via Instagram

Mentioned in this episode:
Train My Traffic Person with Molly Pittman Smart Marketer
Traffic & Conversion Summit
Ryan Deiss – CEO at DigitalMarketer.com and Founder of RivalBrands.com
DigitalMarketer – Marketing Tools and Training
Ezra Firestone – CEO at Smart Marketer Inc.
Smart Traffic Live – 3-Day Virtual Summit on Paid Traffic and Marketing
Team Traffic – Smart Marketer
Gabby Bernstein – #1 NYT Best Selling Author, Speaker, and Spirit Junkie
Super Attractor book by Gabby Bernstein
5 Makeup Tips for Older Women BOOM by Cindy Joseph
Panda Planner – Be Happier and More Productive
Dan Kennedy
The Tim Ferriss Show
About Campaign Budget Optimization (CBO) – Facebook Ads Help Center

The post Episode 99 – Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly Pittman appeared first on eCommerce Evolution Podcast.



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Episode 98 – Getting to 8 Figures with Charles Livingston of Lifeboost Coffee

Charles Livingston knows a thing or two about rapid growth.  He turned a supplement offer into a 12 million per year business. And now his Coffee Company – Life Boost Coffee has grown 1,000% in less than 1 year. 

What’s the secret to this kind of growth?  Good Marketing and becoming a “yes” company.  

Charles is also known for having his picture displayed in every single Ezra Firestone presentation.  And this isn’t any old picture. It’s a shirtless pic of Charles all swole up wearing a stethoscope. Yes, there’s a story behind this that we dive into in the podcast.  

More importantly, here’s a breakdown of the keys to rapid growth we breakdown on this episode:

  • Become a “yes” company.  How saying yes more has led to a shockingly low 1.5% refund rate for Lifeboost Coffee.
  • Why clarifying your message is key to scale. ‘
  • How to find your hook and your hone in on a powerful positioning statement
  • How to engineer a great customer experience framework
  • How to charge a premium and make customers gladly pay more
  • How to encourage subscriptions and improve your “stick rate”
  • What’s better – building a brand on Amazon or building a brand off Amazon?  
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook


Lifeboost Coffee – The Healthiest Coffee Possible
Via Facebook
Via Twitter
Via Instagram
Via YouTube

Bridge the Gap Marketing
Perfect Origins

Mentioned in this episode:

Agora Company – Marketing and Advertising Agency
eCommerce Evolution Podcast Episode with Bill D’Alessandro
Jim Collins

The post Episode 98 – Getting to 8 Figures with Charles Livingston of Lifeboost Coffee appeared first on eCommerce Evolution Podcast.



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Episode 97 – The New “Funnel” Ecosystem with Rachel Tipograph of MikMak

I recently saw Rachel speak at an agency event in New York City.  I was blown away. Rachel has quite the resume.

Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Inc named her to the “Female Founders 100,” and the list goes on and on.  After being the Global Director of Digital and Social Media at Gap Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation. 

Here’s a look at what we cover:

  • Why big companies like Facebook and Google and Amazon are at war for first party data. 
  • Why Rachel believes in the philosophy that if you give up your first party data, you give up your brand.
  • Rachel believes that today’s funnel starts at the consideration level first and that true brand building and loyalty start after the first purchase.  
  • Lessons from Kylie Jenner and Native Deodorant
  • Rachel’s thoughts on Twitch and how it might be a glimpse into the future 
  • Social is the world’s largest mall and point of end checkout…are you treating it that way?
  • Plus much more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram

MikMak.TV
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Via YouTube

Mentioned in this episode:
Digital Agency Expo – Grow Your Digital Agency to Massive Profitability
GAP – Shop Gap for Casual Women’s, Men’s, Maternity, Baby and Kids Clothes
eMarketer – Data and Research on Digital for Business Professionals
Twitch
TikTok – Make Your Day
Jason & Scot Show eCommerce Podcast – retailgeek.com
Away – Thoughtful Luggage for Modern Travel
Purple Mattress
Kyle Cosmetics
by Kylie Jenner
Native Deodorant – Invest in Yourself
Pinterest
Snapchat – The Fastest Way to Share a Moment!

The post Episode 97 – The New “Funnel” Ecosystem with Rachel Tipograph of MikMak appeared first on eCommerce Evolution Podcast.



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Episode 96 – How to Make Better Decisions – with Matt Clark of Amazing

Matt Clark is the Chairman and Co-founder of Amazing.  Amazing is the company behind the most successful info product/training course of all time – Amazing Selling Machines.   He and his partner Jason Katzenback also run SellerCon – one of the leading events for Amazon Sellers.  

In this episode we take a quick look into what’s new on Amazon and then we dive deep into a subject I’m quite passionate about – making better decisions.  I’m not sure of another skill more valuable than this one. This doesn’t need you need to always be right…you just need to get it right. We share a great Steve Jobs story in the podcast to illustrate this point.  

Here’s a look at a few of the topics we cover:

  • Confirmation Bias – and getting it right vs. being right
  • Mitigating Risks – with lessons from Sarah Blakely and Richard Branson.  Here Matt shares how he wasted $1million in Ad Spend when he could have tested with only $20,000.  Also we discuss the the Fire bullets, then cannonballs framework from Jim Collins.  
  • Diderot Effect – This deals with how to handle success and how success can lead to bankruptcy.  We also discuss 2nd and 3rd order consequences.  
  • Keep a decision log – Why and how and what this looks like for Matt. 
  • Some of Matt’s favorite books on the subject
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Via YouTube


Amazing.com – Discover the Key to Build a Better Future
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Via YouTube


AmazingSellingMachine.com
SellerCon


Mentioned in this episode:
SPANX by Sara Blakely
Richard Branson
Jim Collins
Ray Dalio
 – Co-Chief Investment Officer and Co-Chairman of Bridgewater Associates, LP
Bridgewater Associates, LP
Diderot Effect

Principles by Ray Dalio (Book)
Principles by Ray Dalio
Decisive by Chip Heath & Dan Heath

The post Episode 96 – How to Make Better Decisions – with Matt Clark of Amazing appeared first on eCommerce Evolution Podcast.



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Episode 95 – 5 Ways to Create High-Converting Pre-Sale Content with Lindsay Marder

If you’re currently running ads to cold audiences – whether that’s on Facebook, YouTube, Google Display Network or anywhere else – you need to consider where you’re sending that cold traffic.  Do you send it to your home page? Product detail page? Those options can work, but you need to test sending traffic to pre-sale content.  

What is pre-sale content?  To explain, I brought in one of the foremost experts on the subject, Lindsay Marder.  

Lindsay Marder is a self-proclaimed content marketing nerd.  She served as Managing Editor for Digital marketer for 4 years.  Now she’s working with brands to spread their missions and engage with customers.  She’s also the Co-founder of Digital Strategy Bootcamps with Molly Pittman and John Grimshaw.  

Here’s what we cover on the show:

  • What is pre-sale content?  
  • Why pre-sale engagement content is PERFECT for cold traffic, especially paid cold traffic.  
  • Real-world examples including the legendary 5 make up tips for older women – page used by Ezra Firestone and Boom by Cindy Joseph.  
  • How Third Love used pre-sale content to show women everywhere that they were putting on their bra all wrong.  
  • How do you identify topics using free Google tools and some simple online research?
  • How to let customers write your ad headlines and content headlines for you. 
  • What can you learn from 5-star and 1-star reviews from your competitor’s products (this is so brilliant).  
  • Dos and Don’ts for the page itself
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram

Digital Strategy Bootcamps

Mentioned in Episode:
Mastermind Blue Ribbon Smart Marketer
DigitalMarketer – Marketing Tools and Training
Russ Henneberry
Molly Pittman
John Grimshaw
Ryan Deiss
Tucker Max
Winepress Publishing – Publishing Happiness
Free to Focus

Brands To Look At:
BOOM by Cindy Joseph
ThirdLove – Bras and Underwear for Every Body
Framebridge – Online Custom Picture Frames and Art Framing
Code&Quill – Notebooks for Creatives
BLANQI Supportwear® – Nursing and Maternity Clothes

SEO Tools to Use:
Zipify Pages
Google Search Console
Ahrefs – SEO Tools & Resources to Grow Your Search Traffic
Keywords Explorer by Ahrefs – Discover Keyword Ideas and Analyze SEO Metrics
AnswerThePublic – That Free Visual Keyword Research and Content Ideas Tool

The post Episode 95 – 5 Ways to Create High-Converting Pre-Sale Content with Lindsay Marder appeared first on eCommerce Evolution Podcast.



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Episode 94 – The Secret To Smarter Scale: Calculating & Using Lifetime Customer Value with John Grimshaw

What’s the ultimate metric you should measure to grow your business?  Smart direct response marketers might say Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS).  Advanced direct response marketers might say Lifetime Customer Value. But what does John Grimshaw say?  Well, you’ll have to tune in, but I’ll give you a hint? It’s CVV.

John Grimshaw is traffic Marketing Director at Smart Marketer.  He runs a consulting business called Data Centric Marketing. More importantly than any of that, he’s wicked smart.  

I LOVE this episode.  Here’s a quick look at what we cover:

  • What is lifetime customer value (LCV)?  Why it’s important and why it’s so tough to calculate.
  • How should you calculate LCV and why it’s such a head-scratcher for most entrepreneurs.  
  • Why LCV is often a flawed or imperfect metric and why Customer Value Velocity (CVV)  is a better metric for scaling your business.  
  • Real world example of how to use CVV to scale?
  • Why you should ignore the canned Lifetime value metric in Google Analytics (but we got nothin’ but love for GA in general.  Just not this metric.).
  • John’s favorite tools and resources for measuring CVV.
  • Plus more!

Connect with guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Data Centric Marketing
Smart Marketer
Train My Traffic Person
Mentioned in this episode:
Mastermind Blue Ribbon Smart Marketer
Jay Abraham
Occam’s Razor by Avinash Kaushik – Digital Marketing and Analytics Blog
Avinash Kaushik Amazon
Timely – Fully Automatic Time Tracking

The post Episode 94 – The Secret To Smarter Scale: Calculating & Using Lifetime Customer Value with John Grimshaw appeared first on eCommerce Evolution Podcast.



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Episode 93 – How to Create an Irresistible Culture for Customers and Team Members with Anthony Mink of Live Bearded

Building an irresistible culture.  Creating raving fans. Treating your customers like friends of 10+ years.  These are some of the philosophies that’s taken Live Bearded from a single product lifestyle business to now a leader in the men’s personal care space. 

The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together.

Mink has gone from traveling to 30 countries in 7 years to now having a warehouse, office and an incredible team.  

This episode is critically important to any eCommerce company.  Especially as competition heats up and more and more products are becoming commoditized.  

Here’s a look at what we cover:

  • Why culture is the most valuable asset you have.
  • How adding value should be your objective …but this doesn’t always mean cash value.  
  • Why every touch point matters and how to create memorable experiences.
  • How Live Bearded has created its own mottos and lingo that fans have adopted.  
  • Treat your customers the way you would a friend of 10 years
  • Your main job is to build raving fans.
  • Some crazy Live Bearded stories.
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Instagram
Via YouTube
Live Bearded – Beard Grooming and Beard Care Products
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Via YouTube

Mentioned in this episode:
Mastermind Blue Ribbon Smart Marketer
Mink In The Morning
Tony Hsieh Wikipedia
Delivering Happiness (Book) by Tony Hsieh Amazon
The Four Obsessions of an Extraordinary Executive (Book) by Patrick Lencioni Amazon

The post Episode 93 – How to Create an Irresistible Culture for Customers and Team Members with Anthony Mink of Live Bearded appeared first on eCommerce Evolution Podcast.



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Episode 92 – Taking Advantage of the Full Amazon Stack with Kiri Masters

Kiri Masters is the founder & CEO of Bobsled Marketing and marketplace institute and host of ECommerce Brain Trust. Author of Amazon Expansion Plan and new book Amazon for CMOs.  We talk Amazon a lot on this podcast.  I wanted to have Kiri on to discuss her philosophy both in how to expand and how to manage growth.  We discuss some really interesting topics including:

  • What CMOs of big brands know about Amazon that we don’t
  • Who you need on your Amazon team
  • How to assemble your own all-star Amazon team?
  • How to take advantage of the full Amazon stack rather than just focusing on one area.
  • Plus more!

Connect with Guest:
Via LinkedIn
Via Facebook
Via Twitter

Bobsled Marketing
Via LinkedIn
Via Facebook
Via Twitter
Via YouTube
The Marketplace Institute – The First Holistic Amazon Capability Development Platform for Brands and Agencies
eCommerce Brain Trust
The Amazon Expansion Plan
Amazon For CMOs

Mentioned in this episode:
The Llama Commerce Show – Demystifying eCommerce Into Actionable, Digestible Bites

The post Episode 92 – Taking Advantage of the Full Amazon Stack with Kiri Masters appeared first on eCommerce Evolution Podcast.



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Using SMS Marketing Flows to Grow Your eCommerce Brand with Arri Bagah

Arri is a whizkid of sorts when it comes to messenger marketing and SMS marketing.  At the ripe old age of 22 he’s leading his team at Conversmart and has worked with some pretty impressive brands including Tuft & Needle, Poo-Pourri and the Beard Club just to name a few.   

I know very little about SMS marketing for eCommerce so I was super excited to have Arri on the podcast to learn how he does it.  We both spoke at Ezra Firestone’s event in Seattle a few months ago. I was so impressed by his talk that we immediately scheduled a time to record the podcast.  

Here’s a quick look at what we cover in this episode:

  • Some stats around mobile usage related to text messaging that are important to note?
  • How does SMS marketing compare to email marketing
  • What are some of the top ways eCommerce companies should consider using SMS marketing
  • How to grow SMS subscribers
  • Most common SMS campaigns and tactics with some real examples
  • How to combine SMS + email + messenger for mind-boggling results

Connect with the guest:
Via LinkedIn
Via Facebook
Via Twitter
Via Instagram
Via YouTube
Conversmart – Performance SMS Marketing for DTC Brands
Via LinkedIn
Via Facebook
Via Twitter

Mentioned in this episode:
Blue Ribbon – Smart Marketer
Ezra Firestone – CEO at Smart Marketer – LinkedIn
Tuft & Needle – An Exceptional Mattress at a Fair Price
Beardbrand – Beard Care, Oil, Grooming, Trimming, and Styling Products
Safe Life Defense Body Armor

The post Using SMS Marketing Flows to Grow Your eCommerce Brand with Arri Bagah appeared first on eCommerce Evolution Podcast.



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Episode 90 – 4 Lessons from the First Business Lead at Amazon Seller Central – Brad Moss

To date, this was one of my favorite episodes to record.  Partially because I love Amazon and love hearing behind the scenes stories from people who’ve worked there.  Brad does share a couple of great stories. 

Mostly I love this interview because the advice shared is pure gold.  Brad Moss has a unique perspective on business and growth. At Amazon he served as the first business lead over all of Seller Central.  To say he’s had the inside scoop on seller central would be a gross understatement.  

 I met Brad at an event in Miami.  When I found out he was a former Amazonian I was eager to find out a few things – 1. A good Jeff Bezos story.  2. What is was like to work there. The stories he told when we met and the stories told on this episode did not disappoint!  

In this episode we cover some pretty powerful lessons including:

  • How Amazon thinks about and deals with areas of the business that stop growing.  As you might guess, they don’t have warm and fuzzy sentiments here.
  • How Amazon looks at analytics…this is truly brilliant.  Understand how Amazon decides what data to measure, and what to change to get better results.  This is part of the key to Amazon’s speed and their ability to scale successfully.
  • Two mindset shifts that Amazon looks for in their employees that will help instantly make you a better entrepreneur.
  • A few funny (and potentially painful stories) about how little Amazon celebrates successes.  These stories underscore the Bezos mantra that “it’s always day one.”
  • Top mistakes Brad sees Amazon sellers making and how to avoid them.
  • Plus more!

Connect with Guest:
Via LinkedIn
Product Labs – Best Way to Sell on Amazon
Via LinkedIn
Via Facebook

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New Government – Labour Small Business Agenda

We’ve are all waking up to a new Government today, with the Labour party about to take control of the country and what should be top of your...