Different retailers call enhanced content by different names: Amazon calls it A+ content, and Walmart calls it rich content. While each retailer uses enhanced content in varied ways, research shows consumers are more likely to purchase when enhanced content is present on a product detail page (PDP).
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“Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital Shelf podcast, where he discussed the recent surge in ecommerce for alcoholic beverages.
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Choosing a business-to-business (B2B) ecommerce platform can be challenging — especially if you don't know where to start. While the process may seem daunting, there are several necessary steps that can help you get started.
B2B ecommerce expert Justin King, general manager of B2B at Salsify and former president of B2X Partners, outlines the six actions you need to take to plan for your new project.
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Isn't ecommerce just ecommerce regardless of business-to-consumer (B2C) or business-to-business (B2B)? This question comes up a lot when laying out the differences between B2C and B2B strategy.
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While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health, performance, and accuracy of live PDPs. Manually monitoring PDPs for hundreds — or sometimes thousands — of SKUs is just not feasible.
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Ecommerce executives frequently ask about the differences between product experience management (PXM) and product information management. While the distinctions can be nuanced, brand leaders must understand the letters at the center of each to ensure digital shelf success.
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Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. While it's tempting for brands to report on every KPI they encounter, the digital shelf changing continually.
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Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry. With consumers spending more time at home than ever before --- and noticing more projects that need to get done -- the category is primed for sustained growth, even in a challenged economy. Home Depot and Lowe’s have seen solid gains during national lockdowns, largely through their ecommerce sites. Home Depot disclosed that online sales rose in the “meaningful triple digits” toward the end of its most recent quarter; Lowe’s was keeping pace.
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Warby Parker, Casper, Honest Company, and Billie. Digitally native vertical brands (DNVBs) like these are well-known for cutting out the retailer and successfully growing their businesses via a direct-to-consumer (D2C) model. They all possess an intense affinity for putting customers first and creatively reaching shoppers directly through marketing and selling on social media and their own websites.
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The logistical aspects of bundling different SKUs together may initially seem like a non-starter for ecommerce teams, forcing them to ask:
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It's tempting to take the impressive macro numbers in ecommerce growth over the past few months and use them as a guiding light for adjusting long-term commerce strategy. But these numbers don't reveal how consumer habits have changed since the outbreak of COVID-19.
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Ecommerce adoption has exploded recently, with analyses forecasting a near 20% growth in U.S. ecommerce sales by the end of 2020. This growth has also correlated with the rise in new online retailers. New brands have come to prominence in prior economic crises, and it appears to be happening once again with platforms like Chewy, Drizly, and Instacart becoming name brands seemingly overnight.
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The ongoing COVID-19 outbreak has forced teams across industries to work remotely, with many working from home for the first time. Between fluctuating retailer requirements, shifting algorithms, and fragmented cross-functional processes, ecommerce teams had their own set of challenges before this crisis.
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We’ve are all waking up to a new Government today, with the Labour party about to take control of the country and what should be top of your...
