Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering guest checkout is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%.
from 3dcart eCommerce Blog https://ift.tt/2OvCATK via IFTTT
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