From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.
According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.
A new study researched by Cisco predicts that, by the end of 2019, video will represent more than 80% of all internet traffic; for the United States alone, it will be over 85%. These stats simply show how important videos have become today to market a business – especially when it comes to eCommerce.
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