Bazaarvoice launches new Influenster app

Today saw Bazaarvoice launch their new Influenster app to enable brands to collect authentic user-generated content at scale. The Influenster app connects brands with the right shoppers to mobilise targeted trial and consumer-powered advocacy.

The Influenster app is an online home to a global community of seven million shoppers looking to discover new products and share their authentic experiences. With its proprietary personalisation algorithm, the new Influenster app matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos.

Brands can use Influenster to connect with the right samplers and advocates to try products, share authentic reviews, and create stunning visual content.

With an ultra-personalised in-app feed, members can discover brands and products that excite them, and learn more through the experiences shared by other shoppers on the platform. Brands can segment and target audiences via first-party data to drive incentivised word-of-mouth marketing to power their content strategy, while simultaneously reducing their costs of customer acquisition and content production.

As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes user-generated content (UGC), like ratings, reviews, photos and videos. We’re leading the industry forward with the new Influenster app, creating a global space that’s bigger than ever, where consumers can go to share their thoughts, questions, experiences, and pictures of their favourite brands and products.

– Keith Nealon, CEO, Bazaarvoice

Influenster app features

• Proprietary personalisation algorithm which creates ultra-personalised in-app feeds for members to discover brands and products that excite them, as well allow them to learn more through the experiences shared by other shoppers
• Segmentation and targeting of audiences via first-party data, driving incentivised word-of-mouth marketing to power content strategies – reducing costs of customer acquisition and content production
• Connecting with both new and loyal customers, and allowing them to try out products themselves in return for them sharing their experience and thoughts

There is nothing more valuable than hearing feedback on our products from consumers. Allowing consumers to share their experiences and thoughts on our products with the Influenster community and us is priceless.

– Michelle McAlister, Senior Director of Marketing, PepsiCo

In today’s retail landscape where consumer-to-consumer marketing reigns supreme, consumer communities are key because that’s where trusted recommendations are made. According to our research, 78% of shoppers say the #1 most influential factor in driving purchase decisions is an authentic review from another shopper. The Influenster community drives real connectivity between consumers, as well as between consumers and brands.

– Colby Smith, GM, Content Acquisition Services , Bazaarvoice

The Influenster app is available for download on the App Store and Google Play today.

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