Kinguin have recently announced that they are working with Google Recommendations AI which has proved to be profitable for the business while also delivering an improved online experience for its customers. According to kinguin, positive interactions can mean the difference between a sale and an abandoned shopping cart and with 2.14 billion people expected to buy online this year, these positive interactions help customers feel more comfortable returning.
“We’re immensely proud of how we’re able to support our partners with this new technology. We understand how important it is for them to provide their customers with the best possible experience when they’re shopping online and that’s where we come in.”
– Krzysztof Zalasa, Customer Engineer, Google Cloud
Google Recommendations AI
Google Recommendations AI uses algorithms to deliver highly personalised suggestions that suit a customer’s tastes and preferences. As well as helping them find items quickly, it also delivers the service at scale. With Kinguin recently celebrating their 10 million customer landmark, adopting this technology means the company are able to improve its customer experience by shortening search times by 20 seconds.
“Customers shop online for choice and convenience but it can sometimes be overwhelming. We want anyone who shops at Kinguin to find what they are looking for quickly and easily. Google Recommendations AI has helped us evolve our service, increase customer loyalty and satisfaction. It has also contributed to a significant rise in sales. It was an amazing team effort. I am very proud of such record-breaking implementation by our IT and Product Team.”
– Viktor Romaniuk Wanli, CEO and Founder, Kinguin
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