Choosing the right eCommerce technology can be a nightmare for businesses. SEO-friendliness, mobile-friendliness, security features, platform scalability, product management systems, and many more crucial factors need to be taken into consideration. In this article, we’ll be looking at Magento vs Shopware to help you decide which eCommerce is a better fit for your company.
Basic criteria to consider when choosing the right eCommerce
- SEO-friendliness
- Mobile-friendliness
- Security features
- Platform scalability
- Product Management System
- Order Management System
- Return Management System
- Multi-channel integration
Magento v Shopware: Why choose Magento?
The “jet set” on the eCommerce party
Magento is one of the leading e-commerce software platforms used worldwide. It has 12% of the global eCommerce market share and powers over 250,000 online stores.
Magento is known for its rich, out-of-the-box features, unlimited customizability, a flexible headless architecture, and seamless third-party integrations.
Magento provides two platforms: Magento Open Source (previously called Magento Community Edition) and Magento Commerce. The latter is available in an on-premises version (previously Magento Enterprise Edition) or as a platform-as-a-service (Magento Enterprise Cloud Edition). There were also two former platforms: Magento Professional Edition and Magento Go.
The power of community
Thanks to a huge user community, it’s possible to find a comprehensive answer for just about anything on the Magento forum. This is a powerful argument in the Magento vs Shopware debate.
Crucially, there are no limitations to how you can design your store, as long as you have a good development team. Magento is ideal for medium to large businesses; it’s an advanced platform suitable for businesses with their own web development teams or those that are able to hire developers. It’s an open-source platform that is free to install; however, you’ll need to pay for web hosting, security, and extensions.
Magento Architecture: The basics
The Magento architecture is designed to easily adapt to the needs of projects. Every business functionality is designed in the form of modules, meaning every module can work as a standalone unit.
The model holds the logic of data management and description of the fundamental data which is necessary for the operation of the application. It responds to the request coming from the view that is a graphical interface that the users see on the screen. It is responsible for displaying the response for the user request.
The view is a structure or a layout, which represents the data in a particular format. It is a subscriber for the changes of the property values or commands provided by the ViewModel.
The ViewModel interacts with the Model layer and exposes only necessary information to the View layer. This is handled by modular Block classes in Magento 2. This was usually part of the Controller role of an MVC system. The Controller is only responsible for handling the user flow, meaning it receives requests and either tells the system to render a view or to redirect the user to another route.
It contains a Model which is converted to a View and also contains the commands that can be used to affect the Model. The ViewModel is basically an abstraction of the view exposing public properties and commands.
Magento vs Shopware: Why choose Shopware?
“More flexibility. Less complexity. One technology.”
Shopware is an enterprise-level eCommerce platform, well-known for powering some of the largest online stores on the market like L’Oréal, Philips, and Euronics. Shopware 6 offers you all the features for operations performed by both B2B and B2C online companies, including inventory management, CMS, and product management. Shopware’s CMS is the first full content management system integrated with PWA.
It has above 80,000 installations. It’s the leading CMS in the German-speaking countries including Germany, Switzerland, and Austria. It is among the top four eCommerce platforms in Germany with a 6.17% market share.
Starting your Shopware journey
Shopware seems to be an ideal solution for your eCommerce project. It doesn’t matter if you are looking for an uncomplicated way to quickly get started in eCommerce or have a project with highly demanding requirements. Shopware offers suitable solutions for merchants at every step of the way and guarantees seamless opportunities for growth.
It’s available in 3 versions: Starter Edition (€0 per month), Professional Edition (€199 per month), and Enterprise Edition (on request) for the most demanding and dedicated projects.
Shopware 6 contains a number of valuable features for search engine optimization; with rich snippets, breadcrumbs, meta and canonical tags, your shop is well prepared for organic search.
Content and commerce are made easy with “next level media management”. Designed to facilitate your daily workflow, this module is clearly structured and can handle large amounts of data without compromising performance.
Shopware architecture: The basics
The Core is the center of the platform and encompasses all eCommerce-specific workflows and resources. In the comparison of Magento vs Shopware, the main similarity here is that both have modular constructions and are not strictly layered monoliths. The modules are categorized and distributed to different directories.
The Administration is a Single Page Application that provides a rich user interface on top of REST-API based communication with the core. It is an Interaction-Oriented-System following the example of the Web-Components patterns – albeit through Vue.js.
The Storefront is a Web-UI that provides the customer view and operates the sales channel interfaces of the core. The Storefront component, conceptually similar to the Administration, sits on top of the Core. Unlike the Administration, the Storefront is a sales channel and executes in the same process as the Core. It is architecturally, in part, a “backend for frontends” and a classic PHP application with HTML rendering, JavaScrip enhancements (along the lines of graceful degradation), and SASS styling as an extension of the Bootstrap Framework.
Shopware 6 consists of multiple repositories, two of them are particularly important:
- shopware/platform
This repository is a mono repository containing all modules. This is where the Shopware core is developed. You need it as a dependency in your projects. It is easy to make changes across all modules to maintain stability. You contribute to the development via pull requests. It’s split into multiple repositories for production setups, all read-only.
- shopware/development
This is the place where the journey with Shopware really starts.
Magento vs Shopware: Technology comparison
Magento 2 is still on the top of the eCommerce platforms list. It supports Nginx by default and works with Apache, PHP, MySQL, and many others. However, Shopware has plenty to boast about.
Shopware is full of top-notch technology which allows it to be so competitive in the modern eCommerce world. This technology includes PHP7 that facilitates coding routines, just the same has Magento 2. Interestingly, Shopware has open-source API, unlike Magento. This unique feature allows users to connect to any third-party solution and make individual customizations.
Both Shopware and Magento use MySQL database for storage. It ensures smooth store running and saves time and money. Elasticsearch is a great new feature in Magento 2.1; it’s one of the best search engines for handling large catalogs.
Magento 2 vs Shopware 6
The CMS of Magento and Shopware have a lot in common. They are open-source and allow for endless customization opportunities and scaling the store as your business expands. Both have communities of developers and shop owners around them. Even community events such as “Magento Live” or “Meet Magento” have comparable events from Shopware.
We’ve taken a look at a few of the most important factors in a Magento vs Shopware comparison: usability, SEO, marketing possibilities, the business side, and the community.
Magento vs Shopware: The ease of use
Shopware is approachable not only to customers but to store owners. It has a very intuitive administrative interface and provides you with a backend that is compatible with any operating on-the-go system. Shopware offers drag-and-drop and double-click features. They facilitate store management and allow you to spend less time in the backend. Thanks to the parallel opening of multiple windows, you can always have a clear overview of all the data you need.
Magento is more complicated. For a long time, administration of Magento stores was challenging, especially for non-technical store owners. Magento 2 has changed things significantly. It provides merchants with an intuitive and user-friendly Admin Panel with improved management interfaces.
To sum up the comparison of Magento vs Shopware in user-friendliness, both platforms are well-designed for daily operations. Magento is more complicated in the actual setup and customization process. If your company is not familiar with web development, Magento can be challenging as it demands extensive coding to manage page layouts. That’s why, at this point, Shopware wins out.
Magento vs Shopware: SEO and Marketing
Magento is the most SEO-optimized platform according to ecommerce-platforms.com research. It scores 100 points out of 100.
Magento offers many SEO settings out-of-the-box. These include product and pages metadata, image optimization, canonical tags for products and categories, and editing of robot.txt files. Magento’s SEO-friendly URLs guarantee an increase in SERP. With the release of Magento 2 and new SEO-optimized features, it’s now even easier to be loved by Google and increase the chance of a successful purchase. Effective marketing tools allow for the setting up of promotions, private sales, and customer segmentation.
Shopware has automatically configured SEO. Its integrated SEO-friendliness provides a solid basis for a successful Google ranking. Shopware also focuses on online marketing and offers some powerful features for sales promotion.
Magento vs Shopware: Business intelligence
In the Shopware vs Magento review, we want to look at which businesses mostly use each of these robust platforms. According to similartech.com, Magento is more popular in Shopping, Business & Industry, Arts and Entertainment, and others. Shopware, in turn, leads the Marketing & Advertising, Publication, and Consumer Electronics segments, among others.
Magento allows you to create calculated columns and join tables. You can customize and standardize your business metrics or build analyses with easy-to-use report builders.
Thanks to its business intelligence, it’s possible to query an entire data warehouse for specific results and extend the use of your data with export capabilities.
Shopware also has a great amount of business intelligence features. It offers flexible solutions for the complex and individual requirements of different business models.
Magento vs Shopware: Support and Community
Community is one of Magento’s biggest strengths. It counts more than 150,000 active members. Such an active community is a dream for every business owner; it makes it easy to find answers and speak directly to the people who have built or improved a particular plugin. In addition, there is a lot of helpful documentation, user guides, blog posts, etc. The Enterprise Edition clients also have access to 24/7 phone and ticket support.
Shopware has offered its own forum and Wiki to users, though it is currently only available in German. Shopware offers a support service but, as with Magento, it is not available to users of the Community version.
Developers from all over the world contribute to the Shopware and Magento source code, meaning that these platforms meet the highest industry standards.
If development cost is a factor, it is worth bearing in mind that the average Software developer rates hourly two times less than Magento, according to research. And that Shopware is easier to set up and develop by yourself if you want to cut developer costs completely.
When to choose Magento and when to choose Shopware
Both platforms are scalable enough to build an exceptional and professional web store. What may be worth mentioning Shopware is more B2C oriented while Magento is using both business models but performs extremely good in B2B commerce.
Shopware seems to be a better fit for small or medium sized businesses.
It works out to be cheaper, is easier to set up, has a more intuitive interface, and includes other unique features. If you are a business owner of a large company, Magento is definitely a good option. Magento’s CMS is more difficult to set up but it has more customization capabilities. It can also cope with a greater amount of data and traffic.
Do you need to enhance your e-business? Our experienced Magento development professional team is ready to help you with any business challenge.
Shopware is accessible to customers and store owners. Its interface is intuitive and provides you with a backend that is compatible with any operating system and browser. Shopware offers drag-and-drop and double-click features which make store management easier and mean you can spend less time configuring your backend.
Thinking about Shopware for your next project or upgrade? How to migrate to Shopware 6 from other platforms
The key takeaways from the Magento vs Shopware comparison
Requirements analysis
As superhero platforms of the eCommerce world, Magento and Shopware both have their own superpowers that suit the needs of specific situations.
Every company is different and needs a holistic and individual approach. The requirements for online retailers are becoming more complicated and demanding. If your current solution doesn’t meet your goals and help you stand out from the competition, our digital consultants are happy to help.
Think of how your business model will develop over the next few years and feel free to send us your inquiry or question. Our team will analyze your requirements and help you choose the best option for your company. Divante is Magento and Shopware partner and we have required know-how to implement both systems.
The post Magento vs Shopware. Which eCommerce suits your business better? appeared first on Divante.com Blog.
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