For many online retailers, PayPal website payments has been a defacto choice if they already sell on eBay. I mean why wouldn’t you – PayPal website payments are perfectly adequate (actually pretty superb!) and do the job but the most compelling reason for using PayPal on your website is that you may already have a massive payment processing fee discount based on your eBay business.
PayPal has for years been not only the most convenient way to add payments to your website but also the easiest.
PayPal payment options
PayPal comes with all the bells and whistles to enable you to accept:
- Online payments
A single solution lets customers use a variety of payment methods on your site, on mobile, or in your app.
- In person payments
You can accept a payment in-store or on the go with a PayPal card reader and your smartphone or tablet
- Payments by phone or email
Virtual Terminal lets you accept payments over the phone almost anywhere you have internet access
PayPal website payments options
PayPal integration to your website can be as simple or complex as you choose. Many ecommerce hosting solutions do all the work for you and it’s simply a radio button to click and enter your PayPal email address to get going, and on others you get to choose the experience.
- Individual items
You can set up PayPal Checkout as simply as a cut and paste of prebuilt code onto your product page. You don’t even need shopping cart functionality.so can sell from any online platform such as a blog post or page.
- Standard integration
Add PayPal Checkout to your product, cart, and payment pages to give your customers get the flexibility to pay the way they want with PayPal or credit and debit cards.
- Advanced integration
Some businesses want the payment page to look like their own site rather than PayPal, and so with advanced integration you can fully customize the look, feel, and placement of debit and credit card payment fields. With the advanced integration you can also access PayPal’s fraud protection tools to set up your own risk tolerance filters.
Payment Volume discounts
PayPal pretty much has everything you ever needed for your website payments and the only real reason to stop using them is if their charges become uncompetitive.
If you are on the basic 2.9% plus 30p per transaction then volume pricing won’t make any difference to you when you lose your eBay volumes. Indeed, even if you have a greater discount rate, payment fees for services such as PayPal Here won’t change anyway. However if you are used to receiving a larger discount then, with eBay Payments, the loss of your eBay volumes could result in you paying a higher rate in the future for your website transactions.
You may look at alternatives on the market and conclude that PayPal, with all the features it offers, is still the best in class solution on the market. However you might also decide that it’s time to consider alternatives of which there are now many such as Stripe, SagePay, Amazon Pay, Square, WorldPay and any number of other alternatives.
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