Home improvement retail giants are making strides to improve online customer experience.
The Home Depot is in the process of remodeling its stores to support its successful buy online, pick up in-store (BOPIS) strategy. Results for the home improvement company have been strong, with 10% of its overall sales stemming from ecommerce, according to The Motley Fool. Fifty percent of these online sales are picked up at brick-and-mortar stores.
Grainger, which distributes maintenance, repair, and operations products, is also focused on improving end-to-end customer experiences. The company took an "endless aisle" strategy in 2019, making its vast catalog of products available online. The results? The company reported that ecommerce sales accounted for 56% of its total revenue in 2017, its most recent report.
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