The Christmas time delivery rush is a not so distant memory and today we revisit the whitepaper that highlights vital information on how your brand can take control of the post-purchase customer experience – Ecommerce delivery has evolved but for too many retailers, their systems for communicating with customers have not, despite data being more available than ever.
The most important part of a consumers purchasing process is accurate, clear and precise information. This means customer experience is better when consumers are more aware of what is happening from ordering an item to having it delivered. Detailed information on delivery options at checkout and updates on item location and delivery date expectations are needed to meet this need. Currently there is more data available than ever but in some ways the methods of informing and updating customers about their deliveries remain stuck in the Dark Ages. There is a wealth of data collected by carriers when it comes to delivery status. However, there is a disconnect in how retailers can collect, interpret and communicate this data in a way that benefits their brand and their customer’s experience.
This Whitepaper outlines everything ecommerce merchants need to know about Tracking data and how to turn it to your advantage including:
- An analysis of the Tracking data available from the different carriers
- Survey results from 100+ retailers on how they use tracking data
- Best practices on how to communicate tracking to your customers
- Practical steps on how to easily aggregate Tracking data to communicate meaningfully with your customers through your own brand
The white paper was written in partnership with Scurri, and you’ll also find an introduction from Rory O’Connor, CEO OF Scurri with his vision of how machine learning and AI can help retailers deliver amazing customer care experiences to their consumers.
Download your copy of the whitepaper here.
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