We’re currently redesigning our existing e-commerce website to be more user friendly, mobile friendly and better up to 2019 standards.
We rank really well for a lot of our target keywords but total traffic and sales have continued to drop from our website over the last few years despite us ranking well and improving our organic rankings.
I’m hoping the redesign will fix this plus moving to a platform that will make SEO and page creating much easier.
My long tailed question is though, while we use YOTPO and have 250+ reviews combined from our SKU’s we have about 700+ reviews 4.8/5 average star rating for those same SKU’s on Amazon where we see more traffic and better conversion rates, though about half as much profit due to their fees and advertising, so should I include any kind of linkage to our Amazon listings from our e-commerce website?
My think is that if that’s what would convert someone who wouldn’t normally buy anyways, why not get the sale even if it’s for half the profit right?
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