If you’re like most ecommerce businesses, you have a lot of email lists in your database: lists of emails you collected through special lead capture campaigns, lists of customers that made one purchase and never returned. And, the list goes on.
Some of these email lists are probably old and obsolete because you haven’t sent an email to them in months. Or, maybe you’ve been sending an email once every month or so. In any case, the trouble is that these lists don’t have any quality control or measurement on how engaged their users are.
But, now that you’re ramping up your email program, and possibly migrating to a new email service provider to accommodate high-volume email marketing, you may need to start using those old email lists. Sadly, sending email broadcasts to these old lists isn’t as simple as just sending regular emails to them.
First, you need to remove the bad email addresses from these old email lists. Then, there’s a process for gradually re-engaging a dead email list. Taking these steps will protect your sender reputation, save you from deliverability headaches down the road, and help you squeeze the most value out of your re-engaged lists.
Here’s everything you need to know in order to re-engage your dead email lists.
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