If anyone knows how valuable collectable trading cards are it’s eBay, the marketplace that has seen all kinds of them pass through, reaching all kinds of prices. It’s not surprising to hear that the marketplace is in talks to acquire trading card marketplace TCGplayer.
Trading cards are an attractive category, which has seen substantial growth. TCGplayer is a leading technology platform for the collectibles industry, and will continue to operate separately to eBay as one of the largest online marketplaces for trading card games. This acquisition complements eBay’s focus category strategy and furthers the company’s commitment to trading card enthusiasts – providing eBay with strategic omnichannel capabilities like order fulfillment and cart optimization, maintaining its position as a desirable platform for trading card sellers, and enhancing the overall experience for all customers.
eBay continues to build on our 26 years of experience in trading cards, powering local hobby stores and Main Street retailers to deliver an online destination that collectors love, eBay has always fueled our customers’ passion in this space and facilitated connections between buyers and sellers, and with TCGplayer, we can enhance the customer experience across categories, forge even more relationships, and cater to enthusiasts around the world.
– Dawn Block, VP of Collectibles at eBay
Over the past two years, eBay has introduced a range of products and enhancements for buyers and sellers in the trading cards and collectibles category. The recent launch of eBay vault was one service that has provided sellers of collectables with a service that makes authentication, storage and shipping much easier.
eBay will acquire TCGplayer for a total deal value of up to approximately $295 million. The deal is subject to customary closing conditions, including requisite regulatory approvals, and is expected to close in Q1 2023.
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