In Pinterest Presents’ second global advertising summit, Pinterest executives previewed a range of new product features set to bolster the platform’s commerce experience along with more ways for brands to tap into the trends and creators that help them meaningfully connect with consumers.
With nearly half a billion people around the world coming to Pinterest each month to find inspiration, Pinterest is developing its efforts to become the digital destination for personalised shopping, making it even easier for Pinners to bring their Pinterest boards to life, and purchase anything they see on the platform.
We’re doubling down on products and features to help move people from the insight phase of inspiration, into the decision phase. From product tagging in Idea Pins–so creators can actually tag their ideas with the products they used—to checkout–so shoppers can actually convert without leaving the app—we’re building an ecosystem to help people take their spark of an idea and make it a reality.
– Andréa Mallard, Chief Marketing Officer, Pinterest
Pinterest Presents products rolling out in 2022
Your Shop
Your Shop is new entry point into shopping on Pinterest, powered by a taste-driven algorithm. Every Pinner will be served a customized shopping page, made up of content from creators and brands, based on their own unique preferences and styles. Your Shop is currently in beta for US Pinners and will launch to all US audiences later this year, with more countries to come after that.
Checkout
Checkout, currently in beta, is a feature that allows shoppers to purchase without leaving Pinterest, avoiding a redirected experience Checkout is now available in beta for select Shopify merchants in the US.
Shopping API
Pinterest is making it easier for merchants to create and upload catalogs through Pinterest, so that the platform can be a commerce destination for merchants of all sizes. Sale season? Your pricing’s already updated on Pinterest.
Personalised Trends Tool
Creators, Advertisers and Merchants will be able to discover what is trending in real-time across Pinterest and among their engaged users. Enabling them to activate content, campaigns, merchandising in line with the trends that they know matter most to their audiences.
Pinterest also unveiled new research on ‘inspiration’ revealing that when people feel inspired, they’re also more likely to act. UK users see Pinterest as a space where they feel positive (77%), leading to shoppers on the platform outspending people on other platforms by 40% every month. Pinterest also inspires users to take action on their inspiration more than on all other digital platforms, whether it’s through trying something new (86%), sharing the idea with a friend (75%) or purchasing a new product (83%).
For more details on what was previewed at Pinterest Presents , check out the Pinterest business site for videos and more information.
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