Argos and Pinterest have joined forces to launch The Argos Mood Hotel – a world-first hotel concept curated using interior design products from the high street brand, based on the hottest interiors trends emerging from Pinterest’s annual trends report Pinterest Predicts.
The innovative design concept created by The&Partnership, in conjunction with Argos, The Mood Hotel is located in the Town Hall Hotel in Bethnal Green, London, and brings to life the most popular Pinterest trends featured in Pinterest Predicts -through homeware and furniture from the latest Argos product ranges, curated by the retailer’s in-house team.
From luxurious velvets to futuristic detailing – everything featured in the trend-led hotel is available to purchase from Argos in-store and online, allowing customers to put their own twist on The Mood Hotel décor in their own home.
This is a great partnership for Argos with Pinterest, giving them the ability to showcase their latest range to a wide audience which will doubtless be showcased in publications across the country as well as on Pinterest itself.
We’re excited to announce the launch of The Mood Hotel in partnership with Pinterest. This is a great opportunity to bring our homeware to life, immerse and inspire our customers and really demonstrate the ways our design-led furniture and homeware can transform a room.
Our in-house team is committed to curating a range of beautiful products to inspire and excite all our customers, from opulent furnishings to earthy accents and vibrant décor. Trends have always been at the heart of our collections but now that we are adapting to a new way of living and spending more time in our homes, we want to demonstrate the various ways our design-led furniture and homeware can transform a room.
– Andrew Tanner, Design Manager, Argos
Visit or stay in The Mood Hotel for free!
The rooms are open to the public from Saturday 2nd April to Monday 4th April, with a limited number of suites available to book for a complimentary overnight stay.
For those unable to visit the hotel, they can experience it through immersive 360° video and detailed high-res photography, as well as shoppable digital formats, on the Pinterest platform and Argos social media channels.
The suites include:
● The Luxe Room: For those with a sense of extravagance, this space will feature plush velvets and opulent gold accents. Inspired by Limitless luxe
● The Play Room: Where fresh and funky worlds collide, this room is the epitome of excitable, youthful energy. Inspired by Kidding around
● The Nature Room: A chance to bring the outside in using earthy colour tones, rugged textures and biophilic designs to achieve a sense of calm and control. Inspired by Biophilic Designs
● The Night Room: Bringing darkness to life, The Night Room is both futuristic and fun, utilising contrasting lighting and striking silhouettes to elevate your surroundings. Inspired by Night Moves
● The Tea Party Room: Inspired by a timeless British ritual, this space is vibrantly eccentric and endlessly chic. Inspired by Cuppa Time
● The Escape Room: Modern minimalism as its finest, this space is all about turning your home into your very own sanctuary. Inspired by Emotional Escape Rooms
The Mood Hotel taps into the phenomenal cultural shift we’ve all lived through in the last two years. Across the world, we’ve seen that people’s relationships with their homes have changed forever and with this comes a new demand for evolving and transforming spaces to suit our mood. This innovative approach from Argos explores the ways people are using the platform and brings to life the very trends people are searching for, making it easy for home decor fans to take action on their creative ideas.
– Sibylle Tretera, Head of Creative Strategy, EMEA, Pinterest
With Argos offering a trend-led range of furniture and homewares, and Pinterest being the perfect platform for home inspiration, we knew this was the ideal partnership to bring to life. Interesting things happen when you have an idea that crosses from the digital world to physical spaces and back again. The idea of staying in a hotel that brings to life the ideas people have discovered and saved on Pinterest, recreated with Argos stylish furniture and homeware, was just so exciting for us to create
– Toby Allen, Executive Creative Director, The&Partnership
More information on how to book can be found here.
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