App Annie has changed its name to data.ai, establishing a big enterprise market opportunity: “Unified Data AI”. The company provides cutting-edge insights into different app genres and mobile applications.
The name reflects the company’s vision to drive comprehensive digital performance with products and partnerships. data.ai is the first company to combine consumer and market data to fuel digital insights applying the power of artificial intelligence. This is Unified Data AI.
data.ai is also announcing a reseller agreement with Similarweb that provides the first unified mobile and web market dataset. Partnerships remain a priority to deliver on additional datasets while the company puts its focus on artificial intelligence to drive prescriptive recommendations across all digital channels- web, console, OTT and streaming services.
Put very simply, if you are a marketeer then this means if you want to track traffic to both websites and mobile apps in a single place, then data.ai is the place you can access this data all in a single place. data.ai’s mission is to take complexity out of the equation by providing a unified view across all channels and illuminating opportunities with artificial intelligence.
Today we are the mobile standard which is the tip of the spear and where the market is going. However, we see a blue ocean opportunity to assemble a broader variety of digital datasets and activate artificial intelligence so that enterprises can compete at a higher level. We are proud to be the first data company to offer these unique data science capabilities.
– Theodore Krantz, CEO, data.ai
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