Mangaging multichannel selling for 800 leading brands, this week sees SellectActive acquired by Cart.com.
The SellectActive customer base represents over $1.9 billion in GMV through integrations with major ecommerce channels including Amazon, Walmart, and eBay with over 50 million listings synchronised each day, so this is a pretty substantial seller community under new ownership.
Founded in September 2020, Cart.com offer end-to-end ecommerce solutions provider delivering a fully integrated and owned suite of software, expert services, and infrastructure to scale businesses online. Their aim is to provide Ecommerce-as-a-Service, offering online store software; digital marketing, fulfillment, and financial services; customer service capabilities; multichannel management; and unified analytics.
Cart.com will fold SellerActive’s powerful multichannel management platform into its expansive end-to-end ecommerce solution to drive broad-spectrum growth and boost revenues for brands.
Founded in 2021, the SellerActive team has built a full-service solution that includes a powerful listings management tool, enabling brands to control how products are presented across major marketplaces and sales channels via a single product catalog. SellerActive also offers intelligent inventory management to eliminate overselling; customizable algorithmic pricing to maximize revenues and effortlessly sync prices; and fulfillment automation with support for shipment splitting, FBA, and multiple fulfillment centers.
Post-acquisition, SellerActive’s hundreds of clients will continue to benefit from the intuitive full-service multichannel solution they know and love, while also gaining access to Cart.com’s integrated suite of ecommerce offerings spanning multiple functions including online storefront software, logistics and fulfillment, as well as powerful AI-driven unified analytics and pixel capabilities. SellerActive’s full team, including industry veterans with longstanding relationships with Amazon, Walmart, eBay, and others, will join the Cart.com team under the leadership of SellerActive CEO Jason Harra, a 20-year marketplace veteran.
“SellerActive was founded to give ecommerce merchants a streamlined, full-service multichannel management solution — and by joining with Cart.com, we’ll be able to scale our offering and integrate with Cart.com’s full suite of end-to-end ecommerce enablement tools. Like us, Cart.com is committed to delivering a frictionless, full-service ecommerce solution, and helping brands to leverage their data to make smarter decisions across their operations. It’s a perfect fit, and we couldn’t be more excited about joining the team.”
Jason Harra, CEO, SellerActive
SellerActive’s products are built using cloud-first principles, allowing nearly unlimited scalability through its strong architecture, horizontal scalability across regions, and robust treatment of data to enable international commerce. It’s a perfect match with the wide range of products and capabilities our internal engineering teams have built which share the same scale, performance, and flexibility attributes to propel Cart.com’s continued growth. By bringing SellerActive’s powerful technology together with 180Commerce’s expertise in professional services, marketplace strategy, and campaign management, we’re creating a true multichannel ecommerce powerhouse to deliver both do-it-yourself software and fully managed services for leading brands
Mike Svatek, Chief Innovation Officer, Cart.com
“Multichannel selling is a vital aspect of the ecommerce space. By integrating SellerActive’s amazing software into the Cart.com platform, we’re extending our ability to generate actionable insights using both industry and business-specific data and product information, to give both established and emerging brands the smart, data-driven tools they need to succeed. We’re delighted to welcome Jason and the SellerActive team to the Cart.com family, and we’re looking forward to introducing them to the thousands of brands already using Cart.com’s one-stop ecommerce solution to drive growth and scale their businesses.”
Omair Tariq, Co-founder and CEO, Cart.com
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