Whether you are a brand owner, retailer, or looking to build your own brand, marketing your brand on marketplaces, social media and your website is key. But how do you make your brand stand out from the crowd? At Tamebay Live we’ve lined up a series of masterclasses to ensure you’re ahead of the pack in 2022.
Register now to attend these sessions live online when you’ll also be able to put questions to the presenters. If you register you will also get access to watch the sessions on marketing your brand after the event ends.
Marketing your Brand
Amazon – 26th January 3:40 pm
Meet Thomas Poulain, Senior Marketplace Consultant in a session titled ‘Learn how to grow your brand on Amazon with our unique tools for brands owners and representatives’. Join this session to learn how you can proactively protect your brand, enhance its presence, arouse customers’ interest and build customer loyalty on Amazon with our tools designed specifically for brands representatives. This webinar will be presented by one of our senior marketplace consultants and will cover Listing Creation, Brand Registry, A+ content, Stores & Vine. We will be joined by an experienced Selling Partner who will share their experience and best practice at using these tools to grow their business on Amazon. Finally we will end the masterclass with a Q&A session.
eBay – 11.05am 25th January
Meet eBay with Will French, Senior Manager – Fulfilment & Logistics & Irene Keay, Senior Manager – Shipping & Logistics in a session titled “How to reinvigorate your EU sales and beyond – Making your inventory available to a Global Buyer base”.
ChannelAdvisor – 26th January 10:00 am
The last year has had a dramatic impact on the retail industry. There has been a shift in almost everything digital, as consumers have adapted their shopping habits. This shift in consumer behaviour is changing the way brands promote their products.
In this presentation, Izabela Catiru from ChannelAdvisor will look at the rapidly changing digital marketing landscape, sharing strategies and tips to help drive ecommerce success. Join this session to learn:
- How to build a future-proof digital marketing strategy
- Why are retail media and social media marketing important for your short, medium and long-term success
- What are the key industry trends shaping the industry
Advanced Commerce – 26th January 11:05 am
In a session titled “Visual Merchandising: helping shoppers navigate the Paradox of Choice”, Advanced Commerce CEO, André Brown will be explaining the importance of visual merchandising, why AI alone isn’t enough and why display sequencing is a retailer’s secret weapon.
globaleyez – 26th January 1:30 pm
“Clean Marketplaces – how to protect your brand and boost online sales” is the title of a session from Oliver Guimaraes at globaleyez who will explore how to secure a clean marketplace environment for brands and consumers by establishing strong measures and cooperation against the dangerous implications of grey markets, counterfeits, look-alikes and other non-compliant sales.
Alibaba – 27th January 1:30 pm
Join the Live Streaming for Brands masterclass with Zarina Kanji, Alibaba Group Business Development UK & Nordics. This will be a discussion of livestreaming in general and a brief history of the platform, followed by a focus on Alibaba-specifics and how livestreaming accelerated due to the pandemic – now brand critical to launching in China. Mass-streaming and VIP-streams (exclusive to restricted numbers of clients) are increasingly common and are set to shape the future hybrid world of retail.
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