New research, launched today by InPost, reveals that after a year of Covid uncertainty finding ways to lift our mood is now more important than ever.
The new research – based on a survey of over 2,000 UK adults found that with restrictions and lockdowns having been in place for over a year now, 73% of Brits feel that life has become monotonous and repetitive. While this is unsurprising, as a result, people are finding that small moments of joy in everyday things have increased in importance, with 80% of respondents cherishing the little things in life.
With people being cooped up indoors due to lockdowns and social distancing, it’s no wonder that sunshine and good weather were revealed as the top mood-boosters for 84% of Brits. A whopping two-fifths (38%) of respondents said that they feel a walk in the sunshine is the ultimate mood-boosting treat.
The good news is that shopping (online, not in store) is firmly in the top 10, even coming ahead of exercise. With people in a good mood and enjoying the sunshine, a quick bit of retail therapy bodes well for online retailers. With Amazon Prime Day announced for the 21st-22nd of June and a free tenner to spend on Amazon if you buy from a small business in the run up to Prime Day, this month could be set for a record June sales period.
UK’s Top 10 ‘mood boosters’
- Sunshine and good weather (84%)
- A walk in the sunshine (38%)
- Spending time with family and friends (25%)
- Watching a film (24%)
- Chocolate (22%)
- Reading (22%)
- A glass of wine (19%)
- Shopping online (17%)
- Exercise (16%)
- Takeaways or meal kits (16%)
As we look ahead to the next 12 months, it’s unsurprising that 78% of Brits are looking forward to life going back to normal and are eager to find ways to have fun and enjoy life to the fullest.
“It can be hard to find ways to boost your mood during a pandemic, but that’s not to say it’s not possible. Our research highlights that an effective route to happiness isn’t necessarily through experiencing major events that we might have planned out such as going on a holiday or to a wedding. Instead, it’s the small — and often simplest — things that can make us smile in our everyday lives and that can help to lift our spirits.”
– Jason Tavaria, CEO, InPost
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