Design Mavens are creative souls whose interests span painting, drawing, architecture and DIY. They’re in pursuit of fresh, new ideas to recreate and use Pinterest to fuel this creativity. Caring and empathetic, they see the platform as a non-toxic place that helps them lead positive, happy and purposeful lives. And they don’t just dream, they do: 8 in 10 take some form of post-platform action after using Pinterest.
Primary Interests
- Art & Design
- Animals
- Architecture
Secondary Interests
- DIY & Crafts
- Science & Nature
The role of Pinterest to engage Design Mavens
Fuel their creativity
They’re a segment of doers, motivated to seek out fresh, new ideas on Pinterest that they recreate for themselves.
Visual research tool
Pinterest allows them to quickly collate and save their visual stimuli and moodboards into one place.
Safe expression
Compared to other platforms, Pinterest is seen to promote a positive/ non-toxic environment.
Value to advertisers
Aesthetic Seekers are more likely to feel that Pinterest is an inspirational platform and a place for discovery in comparison to the competitive average. 8 out of 10 of them take a post-platform action after using Pinterest.
Inspiration
32% more likely to use Pinterest with a broad idea but search for inspiration compared to competitor average.
Discovery
26% more likely to be in a purchase mindset when using Pinterestcompared to the Pinterest average.
Action
84% take some form of post-platform action after using Pinterest.
How to engage Aesthetic Seekers on Pinterest
- Brands and advertisers can speak to The Design Mavens with ‘ads that don’t feel like ads’ in the conventional sense.
- Brands doing something new and different to the norm with their advertising really appeals to their creative and innovative side.
- Design-led visuals where the focus is on aesthetics including bright colours can pique their interest and draw them in.
You can learn more about Pinterest Business here.
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