How to engage Conscious Go-getters on Pinterest

Conscious Go-getters live for what’s new and next. Ambitious, entrepreneurial and goal-oriented, they use Pinterest to plan for the future and strive for financial success. Don’t expect them to follow the pack—they lead the way forward. That’s why they’re known as the agony aunt of their inner circle, with friends and family always seeking their honest and forward-thinking perspectives. Plus, these Go-getters really live up to their name, with 9 in 10 taking some form of post-platform action after using Pinterest.

Primary Interests

• Sport
• Entertainment

Secondary Interests

• Food & Drink
• Holidays & Travel
• Fashion

The role of Pinterest to engage Conscious Go-getters

Destination for inspiration

From the latest food trends to untrodden travel destinations, the Conscious Go-Getters nourish their creativity and drive on the platform.

Brand building

Some Conscious Go-Getters use the platform to help inspire their business creativity e.g. photoshoot locations, brand identity and increasing their brand’s social media presence.

Cooler image bank

The imagery on Pinterest feels unique, fresh and edgy in contrast to other platforms; this suits Conscious Go-Getters’ style and personalities.

Value to advertisers

Conscious Go-Getters are likely to be in a purchase mindset when on Pinterest and are more likely to engage with brands on Pinterest.

Inspiration

42% More likely to be inspired by advertising they see online compared to the Pinterest average.

Discovery

44% More likely to be in a purchase mindset when using Pinterest compared to the Pinterest average.

Action

89% Take some form of post-platform action after using Pinterest.

How to engage Aesthetic Seekers on Pinterest

1. Brands that speak to them in a straight-forward and upfront tone means they can form their own opinion, no pressure.
2. Responsive advertising, moving with the times and topics of the day, taps into their need for the latest trends and newest news.
3. Brands highlighting social issues (e.g. mental health) and brands which cater to all (not just in theory) cuts through to this conscious group.

You can learn more about Pinterest Business here.

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