With the shops due to open across England next week, retailers are going to be keen to welcome customers back but the truth is many will stay at home and carry on shopping from marketplaces and your website. Most ecommerce retailers have seen unprecedented sales over the past year and that behaviour is here to stay, but at the same time fraud prevention is a growing problem.
Fraud prevention is a double edged sword – on the one hand you want to be tough enough to catch and decline stolen credit cards and the like, whilst at the same time being gentle enough in your screening that you don’t decline legitimate transactions. The only way to do this in real time is with an intelligent fraud prevention solution such as Forter.
Today, for Magento website owners, Forter have announced that the company has joined the Adobe Exchange Partner program, as an Accelerate partner, thus enabling Magento customers to increase their approval rates by reducing false declines, deliver a friction-free shopping experience and instantly identify and block fraud.
Forter’s ecosystem of trust made up of merchants, banks and payment providers committed to fighting fraud together processes over $200 billion in online transactions and protects close to a billion users. Forter’s global network, combined with its identity-based fraud prevention solution, provides a comprehensive view of legitimate and fraudulent behaviours, allowing Adobe customers to approve more transactions in real-time while reducing friction for legitimate customers.
“Consumers are behaving in ways they never have before. Merchants need the ability to accurately identify legitimate behaviour in real-time to limit false declines, reduce friction and optimize the end-to-end customer journey. Our relationship with Adobe enables merchants to join the largest network of trust and provides a seamless user experience with minimal effort.”
– Michael Reitblat, CEO, Forter
With this collaboration, Magento merchants can leverage a Magento plug-in to streamline the integration, enabling them to go live with Forter nearly instantaneously. If you’d like to find out more, visit Forter’s Magento landing page.
“Today’s consumers have high expectations of the brands they buy from. They expect to shop with full confidence and security across any channel and service. With Forter, Magento merchants can deliver against those expectations and are able to provide the seamless experiences customers expect, while accepting more transactions.”
– Cody Crnkovich, Head of Partner Programs, Adobe
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