The effortless economy – A new age of retail

Linnworks - The Effortless Economy 2021

Download ButtonFor today’s shoppers, convenience reigns supreme. Consumers now expect effortless commerce, and consumer choice will follow the path of least resistance. Lockdowns in cities around the world over the past year has accelerated this shift to convenience as many consumers came to rely on online shopping for everyday essentials as they juggled working from home and other responsibilities. Shopping is now an ‘always-on’ experience and consumers expect to be able to make purchases whenever they need to.

This sounds ideal for retailers, but to be successful, they need to be able to sell wherever their customers are – by conducting Total Commerce. Once driven almost exclusively by price, today’s consumers are increasingly influenced by convenience and ease of purchase, therefore retailers need to offer a frictionless experience, from product discovery right through to their shipping and returns policy. As Linnworks research demonstrates, customer journeys are fragmented and each touchpoint is an opportunity for retailers to win.

Todays consumers are increasingly influenced by convenience. Discover the key factors retailers need to know to win at Total Commerce in this white paper from industry experts Linnworks. Download your free copy today!

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