With Cyber Monday behind us and Christmas fast approaching, the New Year will be on us in no time! Yes, there are still plenty of selling days left and the various UK countries are going in and out of lockdown and local restrictions in varying Tier arrangements due to the pandemic, but it’s time to start thinking about next year and the future of ecommerce in 2021.
Few are better placed to give an overview of ecommerce in it’s totality than Callum Campbell, CEO of Linnworks and next week on the 8th of November is your opportunity to hear from Callum in a webinar titled ‘The future of ecommerce – six trends you need to know for 2021’. Linnworks is one of the largest multi-channel management solutions in the world and some of the data they see will reveal the top trends you need to know about for success in a changed world in 2021.
“One of the biggest behavioural and economic shifts has been the notable acceleration in the uptake of digital online shopping behaviours across all demographics and socio-economic categories. As a result of retail stores being forced to close during lockdowns in cities around the world, global daily ecommerce sales skyrocketed by 66% at the height of the COVID-19 lockdown, according to Nosto.
And with many cities going back into various states of lockdown and shops forced to close again globally, the holiday retail peak season looks to be another boom period for ecommerce. According to eMarketer, the pandemic has pushed UK retail ecommerce past 30% of total retail sales in 2020, while in the US, retail ecommerce sales have also jumped by more than 30% to reach levels not predicted until 2022.
The interesting news for retailers? The shift to online consumption looks to be a permanent behaviour change across different demographics, according to Global Web Index. Established digital behaviors among younger generations have accelerated, while older age groups have engaged more heavily with digital activities like mobile payments and ecommerce, with these new habits embedding into people’s lifestyles.”
– Linnworks
In next Wednesday’s webinar, Callum will be joined by Alan Small, Head of Europe from Wish marketplace. They will reveal the six key trends that will be key to ecommerce businesses in 2021 – from adapting to a new set of customer expectations to opportunities created by new technologies and an ever-expanding range of selling channels. These key insights identify major trends across customer experience, logistics, and selling and channel strategies that will be key to your ecommerce strategy as you plan for the new year.
Sign up now to discover what’s in store for ecommerce and how can you leverage these trends to hit the ground running in 2021.
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