Every business owner wants to earn more customers and make more sales. Sometimes, though, this can seem like an impossible task. It can even be discouraging, especially if you're not growing at the rate you want. If you're already using the most well-known marketing tactics, and your SEO is on point, what else can you do? Are there any eCommerce tools you haven't taken advantage of?
Gift cards, or gift certificates, are something everyone knows about. But they're often not used to their full potential. Some online store owners don't think gift certificates fit their business. Others want to use them but don't see an easy way to start. Some are already using them, but want ways to improve their gift card strategy.
We'll cover all these topics in this article, so you can make the most of gift cards for your business.
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