Will Roman discusses how he’s growing Chisos.com through in-person, grassroots marketing. We debate if it’s possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.
You’ll learn:
- How Will is growing his home-grown Austin brand in a grassroots fashion
- Why he is using personalized texting to his customers to drive sales
- How he is using pop-up shops
(With your host Andrew Youderian of eCommerceFuel.com and Will Roman of Chisos.com)
What Was Mentioned
- Will Roman: Website | LinkedIn
- Chisos No. 2 Boots
- eCommerceFuel Capital
- Klaviyo
- Kalviyo Personalized SMS
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
The post Free Shipping for Texas Only appeared first on eCommerceFuel.
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