This new reality has sprung upon us many changes to our everyday lives. Businesses are losing significant revenues during this shut down, and some brick-and-mortar stores don't know who to turn to for help.
If you're wondering how COVID-19 is impacting eCommerce, we're sharing an eCommerce success story on how we helped one of our clients navigate and adapt her business to this new and uncertain environment.
From Brick-and-Mortar to eCommerce: Sara Campbell
Based in Boston, Sara Campbell is a fashion designer with popular apparel stores throughout the U.S. Unfortunately, the retail store was forced to close all locations amid COVID-19 concerns.
Since they didn't have an eCommerce store, they knew they needed to make a quick decision on how to go about transitioning their brick-and-mortar store to solely online.
The Sara Campbell team had expressed to us, prior to COVID-19, that they wanted to make the move to an eCommerce website. Understandably, they began to go into panic mode when these out-of-our-control circumstances occurred — that's where Groove stepped in.
To help accelerate the process of building Sara Campbell an eCommerce website, we reached out to let them know we were there to help not only build but also design and grow their website.
In just 10 days, Groove launched Sara Campbell's online store using the BigCommerce platform. Their original strategy for the pop-up online shop was to showcase a limited number of products on their site so that customers would still go into the store to purchase more.
However, they quickly realized their products were selling faster than they expected, so they decided to display many more of their products online. With the help of Springboard Retail, Sara Campbell added more inventory to the site and fulfilled more orders.
"The Groove and BigCommerce partnership has been amazing and has kept us afloat - we've already surpassed our two-month sales goals. It was the saving grace we needed."
- Sara Campbell
Conclusion
We're thankful for Sara Campbell trusting in our team to build and launch their eCommerce website under these challenging circumstances and are so excited to see them exceed their goals!
This pop-up shop is helping the company move forward in the right direction during these uncertain times and is telling of the success Sara Campbell will have with online shopping in the future.
When your business depends on online revenue, like in Sara Campbell's case, you need an integrated strategy that can keep up. With 13 years of eCommerce agency experience, our team partners with you to transform website visitors into repeat customers.
If you need help creating an exciting and intuitive shopping experience or would like to learn more about how we can help to jumpstart website traffic, generate leads and increase revenue, contact us through the form below. One of our eCommerce experts will be in touch!
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