Just as not every eCommerce business is the same, not every product is the same. Selling typical retail items — say, kitchenware, toys, etc. — may be the most common business model, but it's hardly the only one out there. Some businesses, like online craft stores, rely on selling their products in fractional quantities rather than whole units. For example, a fabric store will only rarely sell an entire bolt of cloth, instead cutting it to order for sale by the yard. Other industries often follow this practice as well, and in many cases it's the best solution for their products. Trying to sell any other way could result in waste, extra expenses, and even dissatisfied customers.
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