If you’re currently searching the web for the best font for your new business, that suits not just your branding but is available for commercial use, this can be tricky because not all devices will have access to the font you choose and will therefore not display properly – this can also be down to device type such as MacOS, Windows or Android.
So how do you find fonts that both suit your branding, and are web safe, i.e. can be accessed across all devices. Each device has it’ own set of pre-installed fonts that it can recognise. So if you have one font that works on MacOS, it may not work properly on Windows and so on and would default to a font.
As a visitor to the site, you wouldn’t know anything was wrong but you may think the font for the site looks out of place. This is exactly why you’d want a web-safe font for your site, to ensure brand consistency across all devices. So we’re going to be running through the top 5 fonts that are web-safe for commercial use.
Thinking behind the font
There is a lot of psychology behind font choices and you can get quite in-depth about this topic. But we’re just going to run over a few of the basics.
Your font choice will evoke a different emotion from your visitors so you need to think carefully about what emotion you want people to feel when visiting your website and small details like font choice will have an impact.
Most businesses will choose a font that evokes either tradition, stability, or strength but this will depend on the type of business too.
If your business has more of a creative focus then a traditional font might not be the best choice. You need to ensure that your font choice suits your branding as a whole and evokes the right emotion from your visitors.
1. Open Sans
Open Sans is a neutral and minimalistic font choice that works well for more websites. It’s clean lines and good legibility make it one of the most popular font choices online. Making this font uppercase in certain parts of your site such as headings can help to complement a minimalistic theme.
2. Roboto
Roboto is a font that references Gothic origins with its open curves and geometric shapes which makes it a perfect font for business use. Again this font choice is clean, minimalistic and easy to read, which are great traits of a font for businesses. While similar to Open Sans, Roboto can give your visitors a different feel when visiting your website.
3. Helvetica
You will see Helvetica in a lot of places and is a great choice for a wide range of businesses. With clean and crisp lines, you can’t really go wrong with this font. As you can see in this example used on one of Nike’s campaign landing pages, the font gives a strong and confident feel to the page.
4. Montserrat
Montserrat is a little bit more of a playful font so if that’s something that matches with the tone of your business then this font may be for you. The subtle curve throughout it’s a great choice for targeting younger audiences and works really well with bright colours.
5. Times Newer Roman
A slight twist on a classic font used by many all over the world. Times Newer Roman is slighter wider than the traditional font. Using this font on your website may provide some sense of tradition and class but can also be used in conjunction with more modern fonts to give the look of your website a bit more character.
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