Consumers have spoken, it’s no longer enough to just talk about sustainability. They want to see brands doing more to put sustainable practices into action.
According to Tryzens’ Customer Insight Report, 84% of consumers expect businesses to have sustainable practices and 83% expect them to use sustainable packaging. Clearly a good product alone is not enough for consumers and they prefer products and brands who relate to their personal values in regards to sustainable living.
Recently we have seen a rise in discussions on global warming with what seems like constant announcements of Australian bush fires. It’s no surprise that people are wanting to make a real change and with the rapid growth of ecommerce it is not surprising that these changes are being demanded by consumers online.
In September last year we wrote about a report by Shoppercentric stating that 82% of UK shoppers consider ‘environmentally friendly’ labelling within their purchase decisions and 80% of the respondents believed themselves to be “environmentally friendly.” The focus on sustainable shopping has always been a talking point and although sustainable advancements are taking place they are not happening quite as quickly as consumers would like.
“Whether looking at the issue through the lens of the recyclability of packaging materials, shipping distances, sustainable materials in products, energy efficiency or operational ethics, the agenda has changed and digital commerce provides the means to effectively showcase and explain the brand or retailers mission and mandate for a greener world.”
– Andy Burton, CEO, Tryzens
Keep up with key trends in 2020
It’s not only sustainability changing the way merchants think and engage with consumers it’s also things like usability and speed of service. Keeping up with these consumer needs and working out the best ways to provide a well rounded service means businesses have to be agile and adaptable.
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