Best Practices: How Clothing Brands Manage Item Set Up Across the Digital Shelf | Salsify

What shoppers want when buying clothing online: bold images, detailed sizing information, and material breakdowns, and details about the manufacturing of the item. Clothing brands compete to create the most compelling online experiences — and the digital shelf is continually evolving.

Brands must have the ability to syndicate across each digital shelf endpoint, while ensuring a consistent brand experience, to deliver the optimal digital experiences for shoppers.



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