Ecommerce delivery has evolved but for too many retailers, their systems for communicating with customers have not. There is more data available than ever but in some ways the methods of informing and updating customers about their deliveries remain stuck in the Dark Ages. There is a wealth of data collected by carriers when it comes to delivery status. However, there is a disconnect in how retailers can collect, interpret and communicate this data in a way that benefits their brand and their customer’s experience.
In this white paper, incorporating the results of a survey of Tamebay merchants, we look at what tracking data is available from carriers today, how it can be aggregated and used to better serve customers and how retailers and merchants can use tracking data with the goal of zero-touch deliveries, at the same time offering opportunities to upsell and increase customer loyalty.
In the white paper you’ll learn:
- What different couriers offer in terms of ecommerce delivery tracking data
- How tracking data can be aggregated and used to better serve customers
- How Gousto, Haygain and Pendragon manage shipping notifications
- The results of our survey on how retailers and merchants use tracking data
The white paper was written in partnership with Scurri, and you’ll also find an introduction from Rory O’Connor, CEO OF Scurri with his vision of how machine learning and AI can help retailers delivery amazing customer care experiences to their consumers.
Download your copy here.
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