The marketing method you choose can easily make or break your eCommerce business.
It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.
In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?
Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”
Is there really a difference between the two (aside from their last letters)? Would you benefit more from SEO over SEM? Or is it the other way around? In this post, I’m going to answer these questions.
But before we get into the whole SEO vs. SEM debate, it's important to first understand a bit more about the two. So, let’s start with SEM.
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