If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired.
Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions. But, on the bright side, at least the platform is flexible enough to support a wide range of third-party app integrations.
Now, at the top of my integrations wish list are marketing apps. I’m always on the lookout for the best marketing apps on the Shopify App Store. Consequently, an omnichannel marketing app with an overall rating of 4.8 stars from more than 600 reviews is one thing you can bet I wouldn’t fail to notice.
And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing.
And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing.
That said, we’ve taken the time to test out all the Firepush features on Shopify. And this Firepush reviews piece provides an unbiased report of everything- from its marketing functionalities and pricing, to its accompanying weaknesses.
So, let’s lay bare everything about it. What does Firepush pack in its engine? And what exactly does omnichannel marketing entail in the first place?
What is Omnichannel Marketing?
Remember the last time you interacted with prospects or customers on different platforms?
I guess you probably combined email with social media messaging. Or perhaps you also engaged the leads using pop-ups on your site or SMS messages, and the whole thing did not follow a systematic pattern. Each channel possibly had its own distinct campaign, complete with independent variables and different sets of customers.
Now that’s what you call a multichannel marketing strategy. It’s all about casting the net far and wide to drive as many engagements as possible. The only problem, however, is this – the channels are disconnected and each one tends to operate independently.
Well, that’s precisely what omnichannel marketing seeks to address. This approach goes over and above multichannel marketing to unite and streamline all the channels. The end result is a holistically inter-connected marketing framework that offers a continuous engagement experience as customers switch between the channels.
In short, therefore, you can think of omnichannel marketing as an integrated and well-organized multichannel system. The subsequent seamless communication workflows are effective when it comes to customer engagement, and they’ve been shown to increase conversion rates by over 250%.
It doesn’t end there though. During the actual purchase process, customers engaged via continuous omnichannel experiences typically spend 13% morethan other buyers. Then to top it off, businesses with robust omnichannel engagement systems have a customer retention rate of 89%.
So, clearly, omnichannel marketing translates to optimized engagement experiences and improved conversions.
Now back to the main subject. Is Firepush capable of achieving such a seamless communication workflow?
Let’s find out by assessing the app from all the possible angles.
Firepush Reviews – Overview
Firepush is essentially an automated omnichannel marketing app for Shopify. It combines email marketing, SMS marketing, web push messages, and Facebook messenger marketing on one centralized dashboard. The channels then work in tandem to support each other accordingly as well as streamline marketing campaigns.
As a result, you can proceed to launch full-fledged campaigns even when the contact information is not uniform for all your customers.
If one set of customers, for instance, leaves only their phone numbers, while another happens to drop only their email addresses, you should be able to target both groups simultaneously from a single dashboard.
Another thing Firepush is renowned for is its personalization. It allows users to send automated personalized messages through its engagement channels.
And speaking of automation, Firepush is also capable of recovering abandoned carts for you. Then during the purchase process, it can still trigger additional spending by cross-selling related items. And as the customer leaves, you could also have Firepush prompt for product reviews.
Other than that, Firepush is built to hunt down old customers through re-marketing techniques. You can take advantage of its tools to reach out to customers who fail to return after a prolonged period of time.
So, all in all, Firepush is a multi-faceted tool for merchants who want to maximize all the available sales opportunities. This has seen the app attract over 20,000 Shopify users (including more than 120 Shopify Plus users) so far, who happen to be spread out across over 130 countries.
Firepush Reviews – Main Features
Subscriber Management
As you get started on Firepush, one of the first things you might want to do is set up a subscriber base.
Now, if you happen to have a solid one already, it turns out you won’t be able to automatically import the contact details into your Firepush account. Quite a bummer, I must admit.
But, on the bright side, importing contacts is not entirely impossible. All you need to do is simply get in touch with the tech support team at Firepush, and they’ll handle the rest for you.
Just provide them with your list of subscribers, the sender IDs, or the applicable API key, and voila! You’ll ultimately have your contacts on your Firepush dashboard.
That said, let’s assume you’d want to build your subscriber-base from scratch. What are your options?
Well, it seems Firepush makes up for the lack of automated importing features by providing a wide range of subscriber sign-up auto-prompts.
I particularly prefer using its welcome forms since they usher in new site visitors while requesting them to sign up. That means you get the chance to turn them into subscribers before they even proceed to the rest of the site.
But then again, let’s be honest here. Welcome sign-up boxes are not 100% effective. Some of your visitors might choose to ignore them altogether.
Thankfully, however, Firepush has a much better trick up its sleeve. You can compel such visitors to sign up by promising to alert them as soon as your product prices drop. Such types of requests are strategically placed on product pages.
Closely related to that are discount code sign up boxes, which are also increasingly proving to be effective in securing subscriptions. Very few people can reject grabbing a discount opportunity that only requires them to subscribe to a list. So, basically, each sign up should generate a redeemable discount code.
Otherwise, you could also take advantage of delivery sign up boxes, which usually give customers the chance to track their purchases. Then for the few who happen to shop when your stock numbers are low or depleted, you could lure them to subscribe for updates as soon as their preferred products are back-in stock.
Web Push Campaigns
When it comes to marketing campaigns, web push messages are particularly attractive on Firepush because you get up 1,000 for free every month. That’s right- you can engage your site visitors on a permanent basis without paying even a single dime.
Then get this. Firepush is not just some random web push notification service. Its notifications are well-structured to offer you the flexibility you need to run an array of web push marketing campaigns.
For starters, you get the benefit of using personalized greeting messages to welcome a new contact as soon as they subscribe to your campaigns. And while you’re at it, you can even throw in a couple of product offers to fast-track the conversion process.
Speaking of which, Firepush is also flexible when it comes to promotional push notifications. You can convince prospective shoppers to commit to the end through thoughtful messages on stuff like flash sales and discounts.
Plus, for quick conversions, you can create a false sense of urgency through discount countdown messages. This is, in fact, one area where Firepush stands out from its competitors. And it goes like this- simply apply a temporary discount to any campaign to increase your chances of achieving a positive outcome.
That means you could apply countdown notifications to flash sales, promotional offers, etc. The choice is yours.
In the event of a flash sale, for instance, you might want to set the notification message to show for only a specific period of time. Firepush will then go ahead and notify your visitors during the sale offer period, hence avoiding cases of outdated push messages that could make you appear insincere.
With Firepush, you can also take advantage of web push campaigns to drive the sales of selected items that you stock seasonally. We’re talking about stuff like winter wear, Christmas decorations, Halloween costumes, etc. You’re free to focus your messages on such items on a periodic basis.
So far so good. But, make no mistake about it. Firepush is not limited to new customer engagement. You can also use it to increase sales, recover abandoned carts, as well as trigger repeat purchases from your regular customers.
Its cross-sell and up-sell web push notifications, for instance, are particularly handy when you need to maximize your sales opportunities. They can be tweaked to automatically make suggestions about additional products your customers could purchase to supplement their cart items.
Then after a successful sale, you can still allow your customers to track their product shipments through delivery update push notifications. And this tool does just that. It displays send order confirmations, updates on shipping progress, and much more.
In the end, when your customer’s order is ultimately fulfilled, you could follow up with an additional push message to request for product reviews. Such first-hand testimonials might go a long way towards convincing prospects.
Another campaign you might consider leveraging after closing a deal is the win back customer push. The trick here is to lure past customers back to your store by offering various personalized incentives. And you know what they say about repeat customers- they buy more than first-time shoppers.
But, if the opposite happens and you fail to convert successfully, Firepush gives you the chance to hunt down lost opportunities through its abandoned cart push notifications.
Unlike other typical abandoned cart campaigns, the good thing about Firepush’s notifications is that you don’t need your shoppers’ contact information. You can proceed without phone numbers or email addresses.
And the trick is simple. As soon as your site visitors subscribe to your push campaigns, Firepush goes ahead and monitors their activities. Then in case they happen to abandon their shopping cart before checkout, the system automatically shoots personalized web messages to lure them back.
Price drop push messages are extremely effective when it comes to that. They essentially alert selected contacts immediately you revise the prices of products they’d be interested in.
SMS Marketing Campaigns
SMS Marketing features, on the other hand, are a lot like the web push functionalities we’ve already explored. The principal difference is, your subscribers have to give you their genuine phone numbers to proceed.
Now, when it comes to the actual campaigns, Firepush has a dynamic automation engine that can handle different types of SMS messages simultaneously. And thankfully, it allows you to specify personalization parameters according to how you choose to filter your subscriber list.
You can, for instance, tweak Firepush to send warm welcome SMS messages after it identifies new subscriptions. This move alone can boost the odds of attracting repeat purchases, especially if you include appropriate discounts and offers.
Additionally, it’s possible to target subscribers based on their order numbers, location, or tags. Then for the most exclusive offers, you can filter the contact list to focus on customers who prove to be exceptionally active.
The SMS templates here give you the freedom to run promotional campaigns like flash sales, cross-sell offers, discount offers, etc. And yes, you can also throw in discount countdowns to get into your customers’ heads.
Another SMS type that closely resembles web push notifications is Firepush’s seasonal update message. And just like we’ve seen with the former, it comes in handy when you’re selling season-based products like summer swimwear, Christmas lights, etc.
Other than that, Firepush provides review request, delivery update, abandoned cart, win customer back, and new product update SMS message capabilities. Yes, that’s right, it turns out they all mirror what you get from the corresponding push notification messages.
Email Marketing Campaigns
Firepush has built its email marketing system to be simple and straightforward for easy campaign management.
Not too simple though. Because that would only compromise its automation capabilities. In essence, the whole framework manages to attain an ideal balance between basic automation features and simplicity.
You’ll notice, for instance, that Firepush comes with a bunch of predesigned email templates to help you hit the ground running. You can configure them further to suit your campaigns, or alternatively, create your own templates from scratch.
Whichever option you choose, Firepush can convert your emails into large scale campaigns that stretch across your entire subscription list. And yes, it’ll still manage to personalize every single email for its corresponding recipient.
If you’re dealing with new customers, you can have Firepush automatically send them reward emails after their first purchase. They’d certainly appreciate thoughtful incentives like discounts and seasonal offers.
Speaking of which, you should consider tweaking your discounts offers through countdown emails. And as a result, your recipients might feel compelled to commit quickly before the discount period lapses.
But, if your efforts fail to materialize accordingly, you can still target cart abandoners via email. Firepush will flag any abandoned carts and proceed to automatically send emails with relevant personalized offers.
Then to top it off, Firepush provides win back email capabilities for the customers who fail to return to your store over the long haul. Consequently, you should be able to trigger repeat purchases over and over again.
Firepush Reviews – Main Pricing
Firepush maintains its flexibility even on its pricing plans. There are several options you could take depending on your desired monthly allowance for push messages, SMS messages, and emails.
That notwithstanding, however, push notification numbers is the principal pricing criterion here. SMS messages and emails, on the other hand, are seemingly supplementary functionalities, whose volume you can tailor based on your campaign setup.
All in all, it’s worth noting that you can proceed to use Firepush permanently without paying anything.
After signing up, you’ll notice the Free Planprovides up to 1,000 web push messages a month, along with 24/7 email and chat support, GDPR sign up popup, sign up boxes, basic reports, campaign booster, notification scheduling, and an unlimited number of subscribers.
Firepush is also generous enough to award you all its push notification capabilities on the free plan, with the exception of abandoned cart features. That means you can use it for admin push notifications, discount countdowns, discount coupon code notifications, delivery updates, back in stock alerts, price drop alerts, cross-sell pushes, wish list pushes, review pushes, promotional pushes, and welcome push notifications.
But, it doesn’t end there. If you ever want to use SMS and email campaigns, you don’t have to shift to a premium package. Simply add the extras to your plan at a standard rate of $0.001 per email, and as low as $0.0199 for each SMS message. But get this- SMS message rates on Firepush vary based on the recipients’ countries (the higher volume for SMS campaigns – the better pricing
You have to contact a member of the Firepush sales team to negotiate with them a special deal for high volumes.
On a rather sad note, however, the free plan doesn’t provide everything.
💡 If you’d want to extend past the 1,000 push notification message limit, remove Firepush branding, embed widgets, target abandoned carts, customize buttons, as well as use Hero Image support, you have no choice but to upgrade to a premium plan.
And with that, you get to add such supplementary functionalities to the base features that come with the free plan. That subsequently translates to the full Firepush omnichannel campaign privileges.
The amount you end up paying, however, depends on the message volume allowance. And here are the various categories:
- Free – Up to 1000 push notification messages per month.
- $5 per month – Up to 2,500 push notification messages per month, with a free bonus of up to 100 SMS messages, or 2,000 emails per month.
- $10 per month – Up to 5,000 push notification messages per month, with a free bonus of up to 200 SMS messages or 4,000 emails per month.
- $19 per month – Up to 10,000 push notification messages per month, with a free bonus of up to 380 SMS messages or 7,600 emails per month.
- $29 per month – Up to 15,000 push notification messages per month, with a free bonus of up to 580 SMS messages or 11,600 emails per month.
A special offer is available, and it allows you to send 100K emails per month to your subscribers totally FREE for 3 months.
Who Should Consider Using Firepush?
Going by the level of features offered here, plus the accompanying message volume limits, Firepush is evidently an omnichannel marketing tool for small businesses on Shopify. It a simple automation system for personalized email marketing, web push notification marketing, SMS message marketing, and Facebook Messenger marketing campaigns.
The post Firepush Review – Omnichannel Re-Marketing App for Shopify Stores appeared first on Ecommerce Platforms.
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